Vice President of Strategic Marketing
At a glance
Leadership General Marketing role at Sonepar. Minneapolis · $200,000–$275,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll set enterprise marketing, digital sales, and commercial enablement plans to support profitable growth and customer engagement
- You'll direct digital commerce, online growth, customer adoption, and omnichannel experience work
- You'll equip sales teams with tools, insight, training, and processes that support productivity and customer growth
- You'll use customer feedback, journey analysis, segmentation, market intelligence, and competitive research to shape growth decisions
- You'll build the strategic marketing organization and work with Sales, Supply Chain, Operations, Finance, and Sonepar teams
What you bring
- You bring at least ten years of progressive leadership across marketing, digital commerce, sales enablement, customer experience, or related functions
- You've delivered growth strategies in complex organizations and led transformation, change, engagement, and process improvement
- You've built and managed high-performing teams, with strong strategic, commercial, financial, and data-based judgment
- You can turn market and customer insight into business direction while communicating and influencing across functions
- You hold a bachelor's degree in marketing, business administration, communications, sales, or a related field
Who this fits
This suits an enterprise marketing leader who can own marketing, digital sales, market growth, and sales operations across a distributed business. The role is based in Minneapolis or another Viking Electric geography, with travel to company, customer, supplier, Sonepar, and industry sites up to 25% of the time. You'll work mainly in an office, sometimes in warehouse or operational settings, and may need to work beyond standard hours
From the employer
There’s a Place for You at Viking Electric.
A career at Viking Electric is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Viking Electric https://www.vikingelectric.com/about offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate throughout the Midwest and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.
Being “Powered by Difference” means we respect and value diverse perspectives. At Viking Electric, we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.
Vice President of Strategic Marketing
Location: Minneapolis, Minnesota or any Viking Electric Geography
Job type: Full time
Schedule: 8am-5pm, Monday-Friday
Salary: $200,000 - $275,000
*Compensation for this position includes annual salary, 50% short-term incentive bonus, and full benefits package offerings. The exact amount of base salary may vary based on experience and skills brought to the role as well as the geographic location of the role.
What You’ll Do
As Vice President of Strategic Marketing, you’ll develop and execute Viking Electric’s enterprise marketing, digital sales, and commercial enablement strategy to drive profitable growth, strengthen customer engagement, and enhance market competitiveness. As a member of the Viking Electric Leadership Team, you’ll lead Marketing, Digital Sales, Market Growth Engine, and Sales Operations while partnering across Sales, Supply Chain, Operations, and Finance to create a seamless customer experience.
You will…
• Develop and execute a solutions-based marketing strategy spanning brand positioning, customer engagement, customer acquisition, demand generation, market awareness, and measurement of marketing effectiveness.
• Lead Digital Sales strategy and performance, including eCommerce, digital customer engagement, online growth initiatives, customer adoption, and omnichannel customer experience capabilities.
• Provide leadership for Sales Support and commercial enablement, ensuring sales teams have the tools, resources, insights, training support, and processes needed to improve customer growth and productivity.
• Partner with Sales to optimize Viking Electric’s enterprise customer experience strategy using voice-of-customer insights, customer journey analysis, digital capabilities, and cross-functional process improvement.
• Establish customer segmentation, market intelligence, competitive analysis, and customer insight processes to identify growth opportunities and influence business strategy.
• Build and develop a high-performing Strategic Marketing organization and contribute to enterprise strategy, transformation, annual planning, talent development, and collaboration with Sonepar Marketing and Digital teams.
• Perform assigned duties professionally and ethically while following Viking Electric policies, guidelines, and procedures, including Safety, Anti-Harassment, and Ethics.
What You Bring
Requirements:
• Minimum of 10 years of progressive leadership experience in marketing, digital commerce, sales enablement, customer experience, commercial leadership, or related business functions.
• Proven success developing and executing growth strategies in complex business environments.
• Experience leading digital transformation, customer engagement, organizational change, and process improvement initiatives.
• Demonstrated success building and leading high-performing teams.
• Strong strategic planning, commercial acumen, financial acumen, and data-driven decision-making skills.
• Expertise in marketing strategy, digital commerce, customer experience, and commercial enablement.
• Exceptional communication, presentation, influencing, and cross-functional leadership skills.
• Ability to translate market intelligence and customer insights into business strategy and customer-focused solutions.
• Bachelor’s degree in Marketing, Business Administration, Communications, Sales, or a related field.
Preferred qualifications:
• Experience in distribution, wholesale, industrial, manufacturing, or the electrical industry.
Additional requirements:
• Ability to travel to Viking Electric, customer, supplier, Sonepar, and industry locations as needed, up to 25% of the time.
• Willingness to work additional hours and support business initiatives outside standard business hours when required.
• Ability to work primarily in a professional office environment, collaborate across multiple geographies, and occasionally visit warehouse and operational environments.
What We Offer You
We offer great family-friendly benefits to full-time associates:
- Healthcare plans
- Dental & vision
- Paid time off
- Paid parental leave
- 401(k) retirement savings with company match
- Professional and personal development programs
- Tuition Reimbursement
- Opportunity to become a shareholder
- Employer-paid short- and long-term disability
- Employer-paid life insurance for spouse and dependents
- Robust wellness program
- Gym reimbursement
- Employee Assistance Program (EAP)
We’re proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.
Learn More About Us
Get to know us on YouTube, LinkedIn, Facebook and Instagram and learn how we’re “Powering Progress for Future Generations.”
Check out the Viking Electric company page on LinkedIn and follow us for updates.
Check out our YouTube Careers Playlist to see Viking Electric associates in action.
Learn more at https://www.vikingelectric.com/about.
Viking Electric is part of the Sonepar family of brands: https://www.soneparusa.com/us-en/about-us
Equal Employment Opportunity Statement
Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.
Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call 843-745-2420 or email recruiting@sonepar-us.com.
EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.
Pay Transparency Non-Discrimination Provision
Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.
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