Senior Marketing Specialist

Som Open · verified Aug 15, 2026

San Francisco Full-time Senior General Marketing

Senior General Marketing role at Som. San Francisco · full-time · $85,000–$105,000 base.

SalaryStated by Som

$85,000 – $105,000

Base salary for this role, in USD per year, as published in the posting.

This role, from SomOur estimate for the market: $169,680–$206,650

Below the market median of $187,500 for senior general marketing roles in San Francisco.

Worked out from 27 postings that stated pay, median $187,500. Last updated Aug 13, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll lead proposal preparation by shaping outlines, timelines, and written material
You’ll support interview strategy, create presentation collateral, and coordinate the interview process
You’ll research markets, leads, and prospective clients to inform pursuit and market strategy
You’ll help create business plans and keep Salesforce pursuit and project data progressing
You’ll represent SOM, attend relevant events, and nurture new business leads

What you bring

A four-year undergraduate degree or equivalent knowledge, skills, and abilities
At least five years of marketing experience in the A/E/C industry
Strong writing, graphic design, organization, and project management capabilities
Ability to work with senior firm leaders and adapt quickly in a fast-paced setting
Advanced knowledge of Adobe InDesign, Microsoft Office, and Google Workspace

Who this fits

You’ll suit a collaborative marketer who can contribute to proposals, interviews, research, business planning, and business development in a fast-moving environment. The role is full-time in San Francisco. You’ll also need a working understanding of SOM’s A/E/I services and the ability to build expertise in a geographic or functional market.

From the employer

At SOM, we are a collective committed to shaping a better future for our clients, communities and planet. We aspire to create the most sustainable, impactful work through creative, interdisciplinary teams with all the resources and diversity of a global firm. We value those who are passionate about excellence, innovation, integrity, inclusivity, and collaboration. Together we can achieve great things.

Success at SOM Means

Ideas: We believe in a meritocracy of ideas. We look to everyone to actively contribute to the discourse in the firm.
Knowledge: We believe that expertise is the result of lifelong learning. We are not expected to know everything, but rather to passionately pursue answers, develop new skills and deepen our knowledge.
Product: We strive for excellence in the concept, quality, and delivery of our work.
Individual: We value individuals who bring the highest standards of professionalism and personal integrity in the way they work. Each person can develop and contribute their wealth of attributes, skills and knowledge to support the overall health of the firm.
Team: We value the power of interdisciplinary integration. A positive team culture in which everyone collaborates openly towards common goals is essential.
Firm: We have a history of making transformative contributions to the profession and our communities. We are constantly innovating and attempting to bring new approaches, solutions and processes to our work.

Position Responsibilities

Proposals: Leads the preparation of proposals, including outlines, schedules, and content development. Contributes to the selection of consultants and makes teaming recommendations within specific area(s) of expertise.
Interviews: Contributes to client interview strategy, creates marketing collateral for interviews and other presentations, and manages the interview process.
Marketing Collateral: Collaborates with leadership and the marketing team to develop materials that reflect and fulfill strategic marketing goals.
Research: Conducts market, leads, and potential client research.
Strategy: Develops pursuit strategy in collaboration with others. Contributes to market strategy development; provides insight and identifies competitive advantages for SOM.
Business Plans: Engages with business plan creation and implementation within a focus area.
Salesforce and Pipeline Management: References and contributes to Pursuit and Project objects. Works with Pursuit Leads to ensure data accuracy and to ensure that pursuits are moving through the sales funnel. Uses Salesforce to track business plan implementation.
Expertise: Strong working knowledge of A/E/I services offered by SOM. Develops area(s) of expertise, either geographically or by functional market.
Training: Contributes to training of Marketing Coordinators and Senior Marketing Coordinators.
Business Development: Represents the firm in client and professional organizations, attends functions as appropriate, and nurtures new business leads.
Assists with other duties and tasks as may be required.

Minimum Qualifications

Completion of four-year undergraduate degree or equivalent knowledge, skills and abilities.
5+ years experience in marketing within the A/E/C industry.
Strong writing and graphic design skills.
Strong organizational skills.
Strong project management skills.
Ability to work with senior leaders across a firm.
Advanced knowledge of Adobe InDesign, Microsoft Office, and Google Workspace.
Experience with Salesforce CRM and OpenAsset is a plus.
Must be passionate about architectural design to undertake marketing, business development, and proposal preparation.
Ability to work and adapt quickly in a fast-paced environment.

Are you ready to join a team of creative professionals working on transformational projects around the world? Take advantage of this exciting opportunity to build a better future with SOM.

Compensation for this role is based upon experience, qualifications, location, and education and typically ranges from $85,000 to $105,000.

For more about SOM: www.som.com