Senior Marketing Specialist
At a glance
Senior General Marketing role at Som. San Francisco · full-time · $95,000–$125,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Lead proposal development by shaping outlines, timelines and content, and recommend consultants for specific areas of expertise
- Build client interview plans and materials, then coordinate the interview process and other presentations
- Research markets, prospective clients and leads to inform pursuit plans and identify SOM's competitive strengths
- Create marketing materials with firm leaders and track pursuits, projects and business-plan progress in Salesforce
- Represent the firm at client and industry events, develop new leads and help train marketing coordinators
What you bring
- At least five years in marketing for the architecture, engineering or construction industry
- A completed four-year undergraduate degree, or equivalent knowledge and capabilities
- Strong writing, graphic design, organization and project-management skills, plus confidence working with senior leaders
- Advanced ability with Adobe InDesign, Microsoft Office and Google Workspace
Who this fits
This senior role suits someone who can lead proposals and interviews while supporting business development and mentoring marketing coordinators. You should bring a passion for architectural design and working knowledge of architecture, engineering and interiors services. The role is based in San Francisco, with stated annual compensation typically ranging from $95,000 to $125,000.
From the employer
At SOM, we are a collective committed to shaping a better future for our clients, communities and planet. We aspire to create the most sustainable, impactful work through creative, interdisciplinary teams with all the resources and diversity of a global firm. We value those who are passionate about excellence, innovation, integrity, inclusivity, and collaboration. Together we can achieve great things.
Success at SOM Means
- Ideas: We believe in a meritocracy of ideas. We look to everyone to actively contribute to the discourse in the firm.
- Knowledge: We believe that expertise is the result of lifelong learning. We are not expected to know everything, but rather to passionately pursue answers, develop new skills and deepen our knowledge.
- Product: We strive for excellence in the concept, quality, and delivery of our work.
- Individual: We value individuals who bring the highest standards of professionalism and personal integrity in the way they work. Each person can develop and contribute their wealth of attributes, skills and knowledge to support the overall health of the firm.
- Team: We value the power of interdisciplinary integration. A positive team culture in which everyone collaborates openly towards common goals is essential.
- Firm: We have a history of making transformative contributions to the profession and our communities. We are constantly innovating and attempting to bring new approaches, solutions and processes to our work.
Position Responsibilities
- Proposals: Leads the preparation of proposals, including outlines, schedules, and content development. Contributes to the selection of consultants and makes teaming recommendations within specific area(s) of expertise.
- Interviews: Contributes to client interview strategy, creates marketing collateral for interviews and other presentations, and manages the interview process.
- Marketing Collateral: Collaborates with leadership and the marketing team to develop materials that reflect and fulfill strategic marketing goals.
- Research: Conducts market, leads, and potential client research.
- Strategy: Develops pursuit strategy in collaboration with others. Contributes to market strategy development; provides insight and identifies competitive advantages for SOM.
- Business Plans: Engages with business plan creation and implementation within a focus area.
- Salesforce and Pipeline Management: References and contributes to Pursuit and Project objects. Works with Pursuit Leads to ensure data accuracy and to ensure that pursuits are moving through the sales funnel. Uses Salesforce to track business plan implementation.
- Expertise: Strong working knowledge of A/E/I services offered by SOM. Develops area(s) of expertise, either geographically or by functional market.
- Training: Contributes to training of Marketing Coordinators and Senior Marketing Coordinators.
- Business Development: Represents the firm in client and professional organizations, attends functions as appropriate, and nurtures new business leads.
- Assists with other duties and tasks as may be required.
Minimum Qualifications
- Completion of four-year undergraduate degree or equivalent knowledge, skills and abilities.
- 5+ years experience in marketing within the A/E/C industry.
- Strong writing and graphic design skills.
- Strong organizational skills.
- Strong project management skills.
- Ability to work with senior leaders across a firm.
- Advanced knowledge of Adobe InDesign, Microsoft Office, and Google Workspace.
- Experience with Salesforce CRM and OpenAsset is a plus.
- Must be passionate about architectural design to undertake marketing, business development, and proposal preparation.
- Ability to work and adapt quickly in a fast-paced environment.
Are you ready to join a team of creative professionals working on transformational projects around the world? Take advantage of this exciting opportunity to build a better future with SOM.
Compensation for this role is based upon experience, qualifications, location, and education and typically ranges from $95,000-$125,000.
For more about SOM: www.som.com
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