Senior CRM & Email Marketing Manager

SOFTSWISS Open · verified Sep 16, 2026

Warszawa BeogradKato Polemidia +3 Senior Email Marketing

Senior Email Marketing role at SOFTSWISS. Warszawa.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own B2B CRM and email programs throughout the customer lifecycle
Build HubSpot campaigns, workflows, nurture tracks, and automated customer journeys
Use segmentation, personalisation, and lead scoring to improve the marketing-to-sales handoff
Run targeted and ABM campaigns across products, markets, and audience groups
Monitor deliverability, data quality, testing, and funnel impact, including MQL, SAL, and pipeline results

What you bring

At least five years in CRM, email, lifecycle marketing, or marketing automation, preferably in B2B with long sales cycles
Russian and English at B2 level or above
Hands-on HubSpot Marketing Hub experience, ideally with Enterprise-level use
Experience with workflows, lifecycle journeys, segmentation, and lead scoring
Knowledge of deliverability, CRM data management, GDPR, attribution, and marketing-to-sales processes

Who this fits

You’ll suit a hands-on senior role that combines CRM strategy, HubSpot execution, analytics, and collaboration with Product & Growth Marketing, Performance Marketing, and Sales. The role is based in Warszawa, Poland and calls for Russian and English at B2 level or higher. B2B experience in iGaming, SaaS, fintech, or technology, plus multilingual or multi-market campaign work, is helpful but not required.

From the employer

Overview:

SOFTSWISS is looking for a Senior CRM & Email Marketing Manager to own and develop B2B CRM and email marketing across the customer lifecycle.

You’ll build and optimise CRM communications in HubSpot, develop automated customer journeys, manage audience segmentation and lead nurturing, and run email campaigns that generate and qualify leads and move them through the funnel towards MQL, Sales Accepted Lead (SAL), and pipeline conversion.

Purpose of the role:

You’ll build a scalable CRM and lifecycle marketing approach that engages leads and clients throughout the B2B customer journey.

Working closely with Product & Growth Marketing, Performance Marketing, Sales, and other teams, you’ll combine CRM strategy with hands-on execution in HubSpot to improve lead engagement, lead quality, Lead-to-SAL conversion, and pipeline contribution.

Key responsibilities:

Own and develop the CRM and email marketing strategy across the B2B customer lifecycle.
Plan, build, and optimise email campaigns and automated lifecycle journeys in HubSpot, including nurture, re-engagement, product, webinar, event, and follow-up campaigns.
Develop audience segmentation, personalisation, and lead scoring to improve Lead-to-SAL conversion and the Marketing-to-Sales handoff.
Launch targeted and ABM campaigns across different products, markets, and audience segments.
Manage HubSpot Marketing Hub, workflows, CRM integrations, contact properties, and data quality.
Own email deliverability, database hygiene, and GDPR compliance.
Track CRM and email performance, run A/B tests, and continuously optimise engagement, conversion, MQL/SAL generation, and pipeline contribution.

Required Experience:

Russian and English language skills at B2 level or higher.
5+ years of experience in CRM, email, lifecycle marketing, or marketing automation, preferably in B2B environments with long sales cycles.
Strong hands-on expertise with HubSpot Marketing Hub, ideally at Enterprise level.
Proven experience with automated workflows, lifecycle journeys, audience segmentation, and lead scoring.
Strong understanding of Lead, MQL, SAL, lead nurturing, attribution, and Marketing-to-Sales processes.
Good knowledge of email deliverability, CRM data management, and GDPR requirements.
Strong analytical skills and the ability to connect CRM performance with funnel and pipeline results.

Nice to have:

Experience in B2B iGaming, SaaS, fintech, or technology.
Experience with Customer io, ABM, and data enrichment tools.
Basic HTML/CSS knowledge.
Experience running multilingual and multi-market CRM campaigns.
Experience using AI tools for personalisation, content, segmentation, or workflow optimisation.

Our Benefits:

Private health insurance
Sports benefits
Comprehensive Mental Health Program
Free English lessons (online)
Local language courses
Paid time off
Maternity leave support
Referral program rewards
Upskilling, internal workshops, and participation in professional conferences and corporate events