Senior Business Development Manager - Africa
At a glance
Senior Business Development role at SOFTSWISS. Il-Gżira.
Pay not stated Business Development Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Run B2B deals from prospecting and qualification through demos, proposals, negotiation and closing
- Build an Africa-focused pipeline through market mapping, incoming leads and industry events
- Shape proposals and presentations around each prospect’s business model and regional needs
- Represent the team at African gaming events, while keeping CRM deal records current
- Help develop regional go-to-market plans, pricing and partnerships, coordinating deal structure and onboarding with internal teams
What you bring
- Senior B2B sales or business development experience in African iGaming, including platform or aggregation sales
- An established network among African operators, regulators or other industry stakeholders
- Working knowledge of African licensing rules and the iGaming ecosystem
- A record of independently building revenue pipelines and running international sales cycles
- English proficiency at C1 level or above
Who this fits
This role suits a senior seller with African iGaming experience and existing regional industry relationships. You’ll travel across Europe and Africa as business needs require.
From the employer
Overview:
SOFTSWISS is hiring a Business Development Manager – Africa to join our Business Development team.
You’ll work on expanding our iGaming product portfolio across African markets, contributing to our continued growth and strengthening our position among operators and partners in the region.
Purpose of the role:
You’ll drive commercial growth across African markets by building and converting a strong B2B sales pipeline for our iGaming solutions.
Your work will impact regional revenue, market positioning, and long-term partnerships by securing new operators and establishing SOFTSWISS as a trusted industry partner in Africa.
Key responsibilities:
Own the full sales cycle: prospecting, outreach, qualification, demo, proposal, negotiation, and close.
Build and maintain a robust pipeline through proactive market mapping, inbound lead management, and conference/industry networking.
Develop tailored commercial proposals and presentations aligned to each prospect's business model and regional requirements.
Act as the company's regional brand ambassador, representing us at key African iGaming and gaming industry events.
Maintain accurate and up-to-date records in the CRM system (pipeline, contacts, deal stages, activities).
Contribute to the development of the Africa go-to-market strategy, pricing approach, and partnership frameworks.
Collaborate cross-functionally with product, legal, compliance, and technical teams to structure deals and ensure smooth client onboarding.
Demonstrate meticulous attention to detail across all commercial documentation, contracts, and client-facing materials.
Required Experience:
Significant hands-on experience in the iGaming industry in a senior-level B2B sales or business development role in African iGaming markets (platform or aggregation sales required).
Established network with African operators, regulators, or industry stakeholders.
Familiarity with African regulatory frameworks and licensing requirements.
Strong knowledge of the iGaming ecosystem.
Proven ability to build and manage a revenue pipeline independently; good lead generating skills.
Experience managing full-cycle sales processes in international markets.
Willingness and ability to travel across Europe and Africa as required by business needs.
Proficiency in English (C1 or higher).
Nice to have:
Proficiency in French (B2 or higher).Our Benefits:
Our Benefits:
Private health insurance
Sports benefits
Comprehensive Mental Health Program
Free English lessons (online)
Local language courses
Paid time off
Maternity leave support
Referral program rewards
Upskilling, internal workshops, and participation in professional conferences and corporate events
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