Lead, Media Relations
At a glance
Senior Paid Media role at SMRT Corporation. Singapore, SG.
Pay not stated Paid Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build communication plans around SMRT’s corporate goals and business priorities
- Grow relationships with journalists, editors, and media outlets while pursuing positive coverage
- Run media briefings, stakeholder sessions, and press conferences, then prepare spokespeople
- Write and send releases, statements, and service updates while handling media enquiries
- Track sentiment and coverage, support emergency responses, and recommend communication improvements
What you bring
- A diploma or degree in Mass Communications, Public Relations, Marketing, or a related field
- At least eight years in corporate communications, media relations, or public relations
- Experience with media engagement, press release writing, communication planning, and media events
- Clear written and spoken communication, strong organisation, and the ability to juggle priorities under pressure
- Strategic judgement plus crisis communications experience and prompt media response skills
Who this fits
This role suits someone comfortable managing reputation, varied stakeholders, and communications in a regulated, fast-changing setting. You’ll need to handle incidents and emergencies around the clock, respond quickly to media questions, and work from Singapore.
From the employer
Job Purpose
A Media Relations Manager in the Corporate Communications department at SMRT is responsible for managing the company's reputation, and ensuring timely, accurate, and consistent communication with the public. As a team member in the department, you will contribute to the development and execution of communication strategies. Your key responsibilities will include managing media relations and supporting other key initiatives. You will work closely with cross-functional teams within the company to identify opportunities in building goodwill and secure positive media coverage, thereby strengthening SMRT’s position as a leading public transport operator in Singapore.
Responsibilities
• Develop communication strategies that support SMRT's corporate objectives and business priorities
• Develop and maintain strong relationships with mainstream media journalists, editors, and media outlets
• Organise media briefings, relevant stakeholder engagement sessions, press conferences and prepare spokespersons
• Draft and distribute media releases, statements, service-related announcements
• Identify opportunities for good content and facilitate staff interviews with media
• Manage the media inbox and prepare responses to media queries
• Monitor online sentiments and respond promptly during an incident or during emergencies (24/7)
• Monitor media coverage and analyse the effectiveness of communication strategies, providing insights and recommendations for improvement
Qualifications & Work Experience
• Diploma / Degree in Mass Communications, Public Relations, Marketing or relevant discipline
• At least 8 years of experience in corporate communications, media relations, or public relations
• Experience in handling media relations, writing press releases, managing communications strategies and media events
Skills
• Excellent written and verbal communication skills, and the ability to work under pressure to manage multiple priorities
• Strong organisational and interpersonal skills to manage different stakeholders, events and projects
• Strategic thinking ability to anticipate reputational risks in a regulated and dynamic environment
• Experience handling crisis communications and respond to media queries promptly
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