ASEAN Service Growth Manager

Life Unlimited. At Smith+Nephew, we craft and manufacture technology that takes the limits off living.

The Service Growth Manager is responsible for accelerating service revenue growth across India and ASEAN by transforming Service into a commercial growth engine.

The role drives lifecycle monetization of the installed base through service contracts, repairs, rentals, refurbishment, and value-added services, working in close partnership with Commercial, Marketing, and Service Operations teams.
This position owns execution of regional service growth initiatives and ensures service becomes a strategic differentiator supporting sustainable business performance.

Responsibilities:

1. Service Revenue Growth (Primary Accountability)
Drive measurable service revenue growth across ASEAN.
Increase service contract penetration and lifecycle monetization.
Develop and execute regional service growth plans aligned with EM strategy.
Build and maintain a qualified service opportunity pipeline.

2. Commercial Integration
Partner with Sales leadership to embed service within capital sales strategy.
Position service as a value driver during customer acquisition and retention.
Support commercial teams in identifying service upsell and cross-sell opportunities.
Influence commercial mindset shift from Service as Cost → Service as Growth Driver.

3. Install Base Monetization
Improve install base visibility and service coverage.
Identify non-contracted systems and convert into recurring revenue.
Drive adoption of standardized service offerings and pricing frameworks.

4. Service Portfolio Execution
Deploy contracts, refurbishment, rental, and value-added services programs.
Support launch and scaling of new service offerings.
Ensure regional adoption of global service frameworks.

5. Performance & Governance
Track and manage KPIs including:
Service revenue growth
Contract capture rate
Install base coverage
Lead generation & conversion
Customer experience indicators
Implement dashboards and governance rhythm with regional stakeholders.

6. Cross-Functional Leadership
Act as primary interface between Service, Commercial, Marketing, and Finance.
Support regional leaders in executing service growth initiatives.
Enable field teams through structured engagement and coaching.

7. Success Measures

Business Impact:
- Service revenue growth vs target
- Contract penetration improvement
- Install base visibility expansion
- Qualified service pipeline creation
- Contribution to margin (STGP) improvement
- Adoption of service growth initiatives across markets

Leadership & Collaboration Effectiveness
- Ability to build strong collaboration with Commercial, Marketing, and Service teams across diverse markets
-Demonstrated influence without direct authority in complex stakeholder environments
-Constructive partnership with Sales teams to position Service as a growth enabler
-Positive contribution to cross-functional alignment and execution culture
-Resilience and professionalism when operating in challenging commercial dynamics
-Ability to drive change while maintaining trust and team engagement

Requirements:

• Bachelor's degree in biomedical engineering, Electronics, Medical Technology, Business, or a related field. MBA or equivalent commercial/business experience preferred.

• 10+ years of experience in Medical Devices across commercial, service, lifecycle management, or business growth roles.

• Demonstrated track record of driving measurable revenue growth, lifecycle monetization, or business expansion initiatives.

• Strong commercial acumen with proven ability to influence sales organizations and cross-functional stakeholders without direct authority.

• Experience working across multi-country or regional environments, preferably within emerging markets.

• Ability to operate effectively in transformation and growth environments with high organizational complexity.

• Data-driven decision maker with strong execution mindset and ability to translate strategy into actionable plans.

• Excellent stakeholder management and collaboration skills, with the ability to navigate challenging commercial dynamics constructively.

• Strong presentation and communication skills, capable of engaging senior leadership and translating technical/service concepts into business value.

• Experience building business cases, growth plans, or commercial initiatives is highly desirable.

• Six Sigma or process improvement certifications are advantageous but not mandatory.

• Travel: 30% regional/market travels.

• Physical Demands: Regular lifting, travel, and on-site work in hospital environments may be required.

You. Unlimited.

We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.

• Inclusion + Belonging: Committed to Welcoming, Celebrating and Thriving. Learn more about our Employee Inclusion Groups on our website https://www.smith-nephew.com

• Your Future: Generous annual bonus and pension Schemes, Save As You Earn share options.

• Work/Life Balance: Flexible Vacation and Time Off, Paid Holidays and Paid Volunteering Hours, so we can give back to our communities!

• Your Wellbeing: Private Health and Dental plans, Healthcare Cash Plans, Income Protection, Life Assurance and much more.

• Flexibility: Hybrid Working Model (For most professional roles).

• Training: Hands-On, Team-Customised, Mentorship.

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