Creative Director, Brand & Content
At a glance
Leadership Creative role at Smartly. New York · $120,000–$180,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll manage, coach, and grow designers while creating conditions for strong work
- You'll shape campaigns and concepts that sharpen Smartly's brand and engage its audiences
- You'll guide work from initial brief to final delivery with direct feedback and approvals
- You'll turn business goals into creative with Brand, Content, Product Marketing, and Communications
- You'll improve visual consistency and team workflows while tracking design and cultural shifts
What you bring
- You have managed creative teams directly and supported their professional growth
- You bring deep experience in graphic, brand, or visual communication design
- You have worked as a conceptual art director and can show campaign thinking in a portfolio
- You can turn strategy and messaging into visual stories using strong design fundamentals
- You communicate and collaborate well while balancing creative standards with business needs
Who this fits
This suits a design-led creative leader who has grown into conceptual art direction and enjoys developing people. The role is based in New York, United States. Consumer-facing or B2C experience is welcome but optional, while technology, SaaS, or high-growth experience is a plus.
From the employer
Creative Director, Brand & Content
Smartly is looking for a Creative Director to join our Brand & Content team and help shape how our brand comes to life across campaigns, content, events, digital experiences, and marketing initiatives. Reporting to the SVP of Brand & Content, this role combines creative leadership, people management, and conceptual thinking to create work that is distinctive, effective, and aligned with our business goals.
You'll lead a team of designers, develop strong creative concepts, and partner across the business to bring Smartly's story to life. This role is ideal for someone who began their career in design, has evolved into a conceptual art director, and enjoys helping creative teams produce their best work.
What You Will Do
- Lead, coach, and develop a team of designers, creating an environment where people can do their best work and grow their careers
- Develop creative concepts and campaigns that strengthen Smartly's brand and connect with target audiences
- Provide clear creative direction and feedback throughout the creative process, from brief through final execution
- Partner with Brand, Content, Product Marketing, Communications, and other stakeholders to translate business objectives into compelling creative solutions
- Elevate the quality, consistency, and effectiveness of Smartly's visual identity across all channels and touchpoints
- Review and approve creative work, ensuring it meets strategic objectives, brand standards, and quality expectations
- Help establish and refine creative processes, workflows, and ways of working that enable the team to scale its impact
- Stay current on design, advertising, and cultural trends, bringing fresh thinking and new approaches to the team's work
What We Are Looking For
- Experience leading and developing creative teams, including direct people management responsibilities
- Strong background in graphic design, brand design, visual communication, or a related creative discipline
- Experience as a conceptual Art Director, with a portfolio that demonstrates strong campaign thinking and creative problem-solving
- Ability to translate strategy, messaging, and business goals into engaging creative concepts and visual storytelling
- Strong design craft and a deep understanding of typography, layout, visual systems, and brand identity
- Experience partnering with cross-functional stakeholders and navigating feedback from multiple audiences
- Excellent communication, presentation, and collaboration skills
- Ability to balance creative excellence with practical business outcomes
- Experience working with consumer-facing brands or B2C marketing is preferred, but not required
- Experience working in technology, SaaS, or high-growth environments is a plus
What We Offer You
Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
Generous healthcare packages & mental health benefits
401K plus matching & equity grants for all new Smartlies
Wellness benefit & learning reimbursement opportunities
Volunteer time off days & company donation matching opportunities
And so much more…
The base pay range for this position is as mentioned below per year, plus an annual performance bonus. We take into consideration an individual’s background, expertise, and experience in determining final salary. In addition to annual salary, Smartly’s total rewards provide employees with stock options, medical/dental/vision insurances, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance, and disability benefits. This information is provided in accordance with applicable law. Base pay information is based on market location.
Salary in USD: 120,000-180,000
Curious what it’s like to work at Smartly? Visit our Careers page to see how we grow, collaborate, and make impact together.
About Smartly
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
Visit Smartly to learn more.
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