Paid Social Media Manager

smartbox Open · verified Sep 10, 2026

Dublin Full-time Manager Paid Social

Mid-level Paid Social role at smartbox. Dublin · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the Paid Social direction across markets, tying investment to revenue, efficiency and incremental results
Assign roles across the funnel, guide budget choices through testing and turn business goals into roadmaps
Run Meta and TikTok campaigns, covering audiences, structure, creative testing and new platform trials
Create platform-native video, carousel and image ads while building repeatable tests with Brand and Creative
Improve landing pages, measurement and agency delivery using conversion data and business contribution

What you bring

At least eight years working in Paid Social, with deep practical experience on Meta and TikTok
A track record managing substantial budgets across multiple markets
Strong knowledge of full-funnel marketing, incrementality and creative effectiveness
Commercial judgment, analytical strength and experience overseeing an external agency

Who this fits

You’ll suit a commercially focused Paid Social leader who can work across Brand, Trading, Creative, Data and Product. The role is based in Dublin and calls for hands-on platform work, stakeholder influence and responsible use of automation and AI. You’ll also need to manage an external agency and protect brand safety and data privacy

From the employer

The Paid Social Media Manager owns the Paid Social strategy across Meta, TikTok and emerging platforms, ensuring the channel plays a scalable, commercially accountable role across the full funnel. The role combines hands-on platform expertise with strong cross-functional influence across Brand, Trading, Creative, Data and Product.

Key Responsibilities

Strategy & Performance
Own Paid Social strategy across all markets with accountability for revenue, efficiency and incremental impact. Define channel roles across top, mid and lower funnel, lead budget allocation using incrementality and experimentation, and translate business objectives into clear roadmaps.

Channel Ownership
Full accountability for Meta and TikTok performance — campaign structure, audience and funnel strategy, creative testing and learning agendas. Evaluate and test new formats and emerging platforms.

Creative Strategy
Champion a creative-led approach to performance. Develop and build ad creatives (short-form video, carousels, images) tailored for platform-native algorithms. Partner with Brand and Creative teams to build repeatable testing frameworks and scale winning concepts across markets.

AI Fluency
Use AI tools to accelerate copy, creative variations and audience ideation. Confident with platform automation (Advantage+, automated bidding) and keeps pace with new tools, applied responsibly with attention to brand safety and data privacy.

Landing Page CRO
Design and optimise dedicated landing pages (e.g. Unbounce) to ensure a seamless post-click experience and strong conversion rates.

Measurement & Insights
Own Paid Social measurement standards with Analytics and BI. Evaluate performance on true business contribution using attribution and incrementality testing — not inflated platform metrics.

Leadership & Stakeholder Management
Act as the internal Paid Social voice, influencing budget planning, brand investment and cross-channel strategy. Manage an external agency, ensuring strategic alignment and delivery quality.

Essential

8+ years' Paid Social experience
Deep hands-on expertise across Meta and TikTok
Proven management of large, multi-market budgets
Strong understanding of full-funnel marketing, incrementality and creative performance
Agency management experience
Commercial mindset with strong analytical capability

Desirable

E-commerce or high-volume consumer background
Exposure to attribution or MMM tools
Experience integrating Paid Social with broader paid media strategy