Manager, Paid Social Media (807558)

Fa Evax Saasfaprod1 Open · verified Sep 10, 2026

GA, United States Full-time Manager Paid Social

Mid-level Paid Social role at Fa Evax Saasfaprod1. GA, United States · full-time · $84,000–$105,000 base.

SalaryStated by Fa Evax Saasfaprod1

$84,000 – $105,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the direction for IHG’s paid social advertising across Facebook, Instagram, TikTok, Pinterest, LinkedIn and other platforms
Build and run campaigns that support brand awareness, lead generation, conversions, Brands, Commercial and Loyalty goals
Control budgets, use audience targeting, and adjust campaigns based on performance data
Report results with clear recommendations, while testing new approaches and applying current platform practices
Coordinate execution with media planning, data and analytics, Creative Services, Content Marketing and Media Effectiveness teams

What you bring

A bachelor’s or master’s degree in marketing, Communications, Digital, Advertising, Business or comparable education and experience
At least five years managing paid social media, ideally within travel and hospitality
Hands-on experience with platforms such as Facebook Ads Manager and LinkedIn Ads, plus campaign and reporting tools
A record of handling substantial advertising budgets and improving campaign outcomes through analysis and optimization
You work well in fast-moving, collaborative environments and can turn data into practical recommendations

Who this fits

You’ll suit this role if you combine paid social strategy with strong analysis, budget ownership and a willingness to test new ideas. The position is based in Atlanta with an expectation of working from the office three days each week, though that arrangement may change with business needs. It is a full-time manager role.

From the employer

Develop, execute and optimize strategic paid social media campaigns, ensuring flawless delivery while driving channel efficiencies, effectiveness, and optimal performance. Responsible for developing and executing IHG paid social media campaigns, crafting and executing data-driven initiatives across platforms to support Brands, Commercial, and Loyalty efforts. Focus is on flawless delivery, maximizing channel efficiency and effectiveness, and achieving optimal performance. Will collaborate closely with internal media planning, data and analytics to continuously innovate and refine IHG's social media strategy.

Your day to day

Serve as the thought leader and strategist for IHG's paid social media advertising efforts across all platforms (e.g., Facebook, Instagram, TikTok, Pinterest, LinkedIn, etc).
Develop and implement a data-driven paid social media strategy aligned with business objectives, maximizing brand awareness, lead generation, and conversions.
Manage campaign budgets effectively, allocating resources strategically to achieve optimal performance.
Utilize audience targeting tools to ensure ads reach the right people at the right time.
Continuously monitor, analyze, and optimize campaign performance, making data-driven adjustments to maximize effectiveness.
Stay up to date on the latest paid social media trends, platforms, and best practices, and implement these learnings into strategies.
Generate comprehensive reports that measure campaign performance and provide actionable insights for future campaigns.
Collaborate with cross-functional teams such as Creative Services, Content Marketing, and Media Effectiveness to ensure seamless campaign execution.
Manage relationships with social media advertising platform representatives to stay informed on new features and opportunities.
Foster a culture of innovation and experimentation, continually testing new approaches to paid social media advertising.

What we need from you

Bachelor's or master’s degree in marketing, Communications, Digital, Advertising, Business or a relevant combination of education and work experience.
5+ years of experience in paid social media management, with a focus on travel & hospitality (preferred).
Experience using various social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads).
Proven success in managing large social media advertising budgets and maximizing performance is essential.
Proven ability to analyze campaign performance data, identify optimization opportunities, and make data-driven adjustments to improve results.
Proven experience developing and managing successful paid social media campaigns
Strong understanding of social media advertising platforms and targeting options
Excellent analytical skills with the ability to interpret data and translate insights into actionable recommendations
Experience with campaign management tools and reporting platforms
Ability to work effectively in a fast-paced, team-oriented, deadline-driven environment
Passion for social media and a keen understanding of how it can be leveraged to achieve marketing goals

Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office.  This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $84,000.00 to $105,000.00. This role is also eligible for bonus pay.  We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.