Product Marketing Manager

SLATE Open · verified Aug 15, 2026

Troy Full-time Manager Product Marketing

Mid-level Product Marketing role at SLATE. Troy · full-time · $108,877–$136,096 base.

SalaryStated by SLATE

$108,877 – $136,096

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Learn product details from engineering, manufacturing, design, and accessories teams to find strong story angles
Create positioning, messaging, and content plans that turn product insight into focused briefs
Run briefs from intake through delivery, coordinating brand, creative, growth, social, PR, and production
Lead launch planning for new products, updates, features, and accessories from strategy to rollout
Use market, competitor, cultural, and consumer signals to refine product marketing

What you bring

At least five years in product marketing, ideally in automotive, consumer technology, or lifestyle brands
Working knowledge of vehicles, EVs, automotive technology, accessories, or related products
A strong record of making technical information understandable for broad audiences
Experience leading projects across creative, engineering, and other functions
You can organize several initiatives at once and adapt in a fast-changing workplace

Who this fits

You’ll suit this role if you can turn automotive and technical details into clear consumer stories while coordinating creative and technical partners. The job is based in Troy, United States, includes occasional travel to Slate sites, events, and shoots, and requires permanent U.S. work authorization without visa sponsorship.

From the employer

ABOUT SLATE

At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.

Product Marketing Manager

The Product Marketing Manager will play a key role in shaping how consumers understand and engage with our products, features, and accessories. This role works cross-functionally with engineering, manufacturing, design, accessories, communications, and marketing teams to uncover compelling product stories and translate complex automotive and technical concepts into clear, engaging marketing communications.

This individual will identify and evaluate marketing opportunities across the organization, build strong working relationships with internal stakeholders, and partner closely with creative, brand, communications, and production teams to bring campaigns and launches to life from concept through execution.

Responsibilities

Partner with engineering, manufacturing, design, and accessories teams to deeply understand products, innovations, and technical differentiators — and identify compelling storytelling opportunities.
Develop product positioning, messaging, content strategy and storytelling frameworks that translate insights from product teams into clear, differentiated marketing briefs.
Own the marketing brief process end-to-end, aligning brand, creative, growth, social, PR, and production teams to develop content and deliver work on time and on strategy.
Translate complex automotive and technical concepts into simple, compelling consumer-facing narratives.
Lead go-to-market planning for launches, product updates and feature rollouts, and new accessories — from strategy through execution.
Identify culturally relevant moments to connect product stories to broader brand campaigns and consumer trends.
Monitor market trends, competitor activity, and consumer insights to continuously sharpen product marketing strategy.

Qualifications

5–8+ years of experience in product marketing, preferably within automotive, consumer technology, or lifestyle brands.
Strong understanding of automotive products, vehicle technology, EVs, accessories, or related categories.
Exceptional storytelling and communication skills with the ability to simplify technical information for broad audiences.
Experience managing cross-functional projects and collaborating with both creative and technical teams.
Proven ability to develop product positioning and go-to-market strategies.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Comfortable operating in fast-paced, evolving environments.

Other

Some travel required, as needed, to Slate locations, events, and shoots.

Work Authorization Requirement:

Applicants must be authorized to work in the United States on a permanent basis. We are unable to offer visa sponsorship at this time.

Salary Range: The compensation for this position is the range Slate reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; work location; and other relevant business and organizational factors.

Base Pay Range (Annual)

$ 108,877.00 - $ 136,096.50 USD

Additional Compensation and Benefits: Slate offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in the equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.

WHY JOIN TEAM SLATE?

At Slate, we’re fueled by grit, determination, and attention to detail. The start-up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles.

Safety First
Delight Customers
One Team
Relentless Improvement
Fast, Frugal, and Scrappy
Respectful Collaboration
Positive Legacy

WE WANT TO WORK WITH PEOPLE THAT REFLECT THE COMMUNITIES IN WHICH WE OPERATE.

Slate is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.

Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at

slate-talent_acquisition@slate.auto.