Senior Product Marketing Manager, Audio Technology
Senior Product Marketing role at Boseallaboutme. 2 Locations · full-time · $128,600–$176,900 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set technology positioning, audience messages, value propositions, and proof-point boundaries
- Build reusable toolkits and sales assets with engineering and sales input
- Create naming and badging structures that support the Bose master brand
- Equip sales with training, talk tracks, and customer-facing materials
- Use KPIs and feedback to test and refine technology messaging
What you bring
- At least eight years in product or technology marketing
- Skill at making complicated technologies understandable and persuasive
- Strong storytelling, presenting, and cross-functional leadership abilities
- Background creating repeatable frameworks, toolkits, and enablement programs
Who this fits
You’ll suit this role if you can turn complex audio technology into clear positioning, value stories, and sales materials. You’ll work across engineering, sales, partners, and other audiences, with the primary work location stated as Framingham, Massachusetts.
From the employer
At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.
Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.
Job Description
Who we are looking for
This role leads the strategy and execution for marketing Bose’s audio technology franchises, translating complex R&D and audio platform work into clear, compelling value, naming, and partner-ready narratives. You’ll create scalable toolkits and sales enablement materials for internal teams and external audiences, ensuring consistent, credible messaging across channels.
What we value
Clear, consistent positioning for Bose technology franchises
Stronger OEM/partner conversations through simplified, defensible value stories
Sales teams equipped to sell the technology—not just the brand
Scalable naming and badging systems to elevate and protect the brand
Data-driven messaging through measurable testing and feedback loops
What you will be responsible for
Technology Strategy & Positioning: Define positioning, messaging, and value propositions across audiences; establish claims and proof-point guardrails
Toolkits & Enablement: Build standardized, repeatable toolkits and sales assets; partner with engineering and sales for accuracy and usability
Naming & Architecture: Develop scalable naming and badging systems aligned to the master brand
Sales Enablement: Create training, talk tracks, and customer-ready materials; lead enablement sessions
Measurement & Iteration: Define KPIs and evolve messaging based on data and feedback
Day-to-Day: Translate technical inputs into market-ready narratives, build messaging frameworks and collateral, support sales with customized assets, and maintain a centralized source of truth for technology messaging.
What we value
8+ years in product or technology marketing (B2B + consumer a plus)
Proven ability to simplify complex technologies into compelling narratives
Strong storytelling, cross-functional leadership, and presentation skills
Experience building scalable frameworks, toolkits, and enablement programs
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