Head of Brand
Leadership Brand Marketing role at Slash Financial. San Francisco · full-time · $200,000–$250,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead awareness efforts across video, creators, audio, out-of-home, and other major channels
- Set and deliver a brand plan across streaming, podcasts, newsletters, social, sponsorships, and more
- Allocate channel budgets while weighing cultural reach against efficiency
- Turn complex product stories into clear, memorable messaging for broad audiences
- Build the brand operating system, including agencies, media buying, measurement, and playbooks
What you bring
- At least eight years in brand marketing, growth, or a closely related field
- A track record of building or expanding a brand within a fast-growing company
- Experience directing substantial brand budgets and deciding where investment will have the most impact
- Strong command of video or streaming, creator programs, and integrated campaigns
- The judgment, storytelling ability, and ownership needed to simplify complex ideas and work directly with founders
Who this fits
You’ll suit a senior brand builder who can move between strategy and hands-on campaign delivery, make decisions with incomplete measurement, and turn complex fintech ideas into memorable stories. The role is based onsite in San Francisco and involves close work with founders and leadership. You’ll help establish the brand function from the beginning, with potential to build and lead a team as Slash grows.
From the employer
About Slash
Slash is building the future of business banking, one industry at a time.
We believe businesses deserve financial infrastructure tailored to how they actually operate, not generic banking products retrofitted with software. We’re creating a new category of business banking that combines the reliability of traditional banking (high yields, competitive rewards, and uncompromising security) with industry-specific software, stablecoins, and AI-native workflows.
Our goal is simple: make businesses more efficient, more competitive, and more profitable.
Founded in 2021, Slash is one of the fastest-growing fintech companies in the world. We power billions in annual transaction volume across a wide range of industries — from internet-native founders to traditional operators. We’ve raised over $60M from leading investors including Menlo Ventures, NEA, Y Combinator, Goodwater Capital, Stanford University, and founders of companies like Tinder and Plaid.
Our team brings together fintech operators from Cash App, Brex, and Finix, alongside founders who have built and scaled their own businesses. We’re headquartered in San Francisco (with another office in New York City) and operate with a strong in-person culture.
About the Role
We’re hiring a Head of Brand Marketing to define and scale how Slash shows up in the world.
This is a foundational role. You’ll own top-of-funnel brand awareness and be responsible for turning Slash into a category-defining fintech brand with real cultural presence.
You’ll work closely with the founders and leadership team to translate our product vision into something that resonates far beyond fintech. The goal is not just to run campaigns, but to build a brand people recognize, remember, and talk about.
This role sits at the intersection of strategy, creative, and execution. You’ll operate as both a builder and an owner, defining the playbook while actively deploying it.
You Will:
Own top-of-funnel brand awareness across all major channels, including video, creators, audio, and out-of-home
Design and execute a multi-channel brand strategy spanning streaming/TV, podcasts, newsletters, social media, sponsorships, and more
Own budget allocation across channels, balancing cultural impact with efficiency
Translate complex product and company narratives into simple, memorable, mass-market storytelling
Create high-impact brand moments: campaigns, activations, and ideas that break through and drive outsized attention
Build and manage paid brand infrastructure, including agency relationships, partnerships, and media buying
Define how we measure success across brand, from awareness and brand lift to long-term growth signals
Partner closely with content and organic growth teams to ensure a unified narrative across paid and owned channels
Build the brand function from the ground up, including systems and playbooks
Have the opportunity to grow and lead a world-class brand team as the company continues to scale
What We're Looking For:
8+ years of experience in brand marketing, growth, or related roles
Experience building or scaling a brand at a high-growth company
Experience owning and deploying large brand budgets
Deep familiarity with channels like video/streaming, creators, and integrated campaigns
Strong storytelling ability: you can take complex ideas and make them simple and compelling
Clear judgment on where to spend and what will actually break through
Ability to operate both strategically and tactically
Comfort working in environments where outcomes are not perfectly measurable
High ownership mindset and ability to work directly with founders
Nice to Have:
Experience in fintech, financial services, or adjacent industries
Background working with creator ecosystems or cultural partnerships
Experience managing agencies or large external vendor relationships
Prior experience building a brand function from scratch
You’ll Thrive Here If:
You have strong taste and instincts for what will resonate culturally
You’re as comfortable shipping campaigns as you are defining strategy
You like taking big swings, not just optimizing incremental gains
You can operate with ambiguity and make decisions without perfect data
You enjoy building from zero and defining how things should work
You want to shape how an entire category gets built and perceived
Benefits:
Competitive base salary
Equity in a high-growth company
Best-in-class health, dental, and vision insurance
Unlimited PTO
Daily in-office meals
Transportation support
High-autonomy, low-bureaucracy environment