Manager, Growth Marketing
At a glance
Mid-level Growth Marketing role at Singtel Group. Singapore, Singapore.
Pay not stated Growth Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead integrated campaigns from initial strategy and planning through launch, optimisation and post-campaign review
- Create communications for paid, owned and earned channels that move customers toward acquisition and conversion
- Find new customer, channel, partnership and campaign opportunities tied to business priorities
- Shape customer propositions and messaging around product benefits, promotions and reasons to choose the brand
- Coordinate agencies and internal teams while tracking KPIs and turning campaign results into recommendations
What you bring
- A degree in marketing, business, communications or a related discipline is required
- You bring more than three years in growth, integrated, communications, digital marketing or a related role
- You understand campaign work end to end, including briefing, execution and performance assessment
- You can connect digital marketing activity, acquisition and conversion with measurable commercial results
Who this fits
You’ll suit a hands-on marketing manager who can move between customer insight, campaign strategy, creative communications and execution. The role involves managing agencies, multiple stakeholders and concurrent timelines, while using campaign data to guide decisions. It is based in Singapore.
From the employer
Singtel is where Technology meets Purpose.
We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.
From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.
At Singtel, your work creates real impact. You'll turn customer insights and business priorities into marketing ideas that build awareness, drive customer action and contribute to measurable commercial growth.
Be a Part of Something BIG!
As the Manager, Growth Marketing, you will drive business growth through impactful marketing communications and customer-led marketing initiatives.
You will translate business priorities into integrated marketing plans that build awareness, drive customer acquisition and conversion, and contribute to commercial growth. From developing campaign strategy to bringing it to market, this is a hands-on role that combines customer insights, creative communications, digital marketing and strong commercial thinking.
How You will Make An Impact:
- Own integrated marketing campaigns from strategy and planning through to execution, optimisation and post-campaign evaluation.
- Develop compelling marketing communications across paid, owned and earned channels to drive customer awareness, consideration, acquisition and conversion.
- Drive growth initiatives by identifying new customer, channel, partnership and campaign opportunities that contribute to business objectives.
- Translate business priorities into marketing strategies designed around clear customer and commercial outcomes.
- Develop customer propositions and campaign messaging that clearly communicate product benefits, promotions and reasons to choose the brand.
- Partner with Performance Marketing teams to translate brand and communications strategies into effective digital acquisition and conversion activities.
- Use customer, market and campaign insights to identify opportunities, optimise marketing activities and improve overall effectiveness.
- Manage creative, media and other agency partners, providing clear briefs and ensuring high-quality and timely campaign delivery.
- Work closely with Product Marketing, Product Development, Sales, eCommerce and other business teams to bring marketing initiatives to market.
- Track and evaluate campaign performance against agreed business and marketing KPIs and translate results into actionable recommendations.
- Monitor competitor and market activity to identify emerging trends, customer needs and potential growth opportunities.
- Manage multiple campaigns and priorities concurrently while maintaining strong executional rigour and attention to detail.
Skills for Success:
- Degree in Marketing, Business, Communications or a related discipline.
- More than 3 years of relevant experience in growth marketing, integrated marketing, marketing communications, digital marketing or a related role.
- Strong understanding of the end-to-end marketing campaign process, from strategy and briefing through execution and performance evaluation.
- Experience developing marketing communications across digital and traditional customer touchpoints.
- Good understanding of digital marketing, customer acquisition and conversion principles.
- Strong commercial mindset with the ability to connect marketing activities to measurable business outcomes.
- Comfortable working with campaign data and performance metrics to make informed recommendations.
- Strong project management skills with the ability to manage multiple stakeholders, agencies and timelines.
- Excellent written and verbal communication skills with a strong eye for customer-facing communications.
- Proactive, resourceful and comfortable operating in a fast-paced environment.
- Curious about what drives customers to act and able to connect customer insights, creative communications and commercial objectives.
- Comfortable moving between strategic campaign development and hands-on execution.
Are you ready to say hello to BIG Possibilities?
Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!
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