Lead, Marketing
Sime Open · verified Oct 27, 2026 At a glance
Senior General Marketing role at Sime. Malaysia | Selangor | SDI Head Office (B004) · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Coordinate offline campaigns, events and store branding with the listed business units
- Run digital campaigns and create content, then use results to improve SEO, paid ads, social media and email
- Build the yearly marketing plan, keep brand use aligned and weigh promotional costs against returns
- Set campaign measures, analyze results and share performance reports with management and stakeholders
- Improve online platforms and run sales programs that bring in users and support customer loyalty
What you bring
- You can plan and deliver marketing campaigns across both digital and offline channels
- You can assess campaign performance and use data to refine marketing activity
Who this fits
This senior role suits someone who can lead broad marketing work while partnering with sales, creative and content teams. You will also support e-commerce growth through platform improvements and online sales programs.
From the employer
Company :
Sime Darby Industrial Sdn BhdOverall Marketing
To collaborate with TM business units i.e CI RI, P&E Prime and Aftermarket in the following areas :
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Offline Marketing: Planning and executing B2B/B2C campaigns, events, and in-store branding.
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Online Marketing: Lead digital marketing initiatives including developing and managing digital campaigns, content creation, and performance analysis.
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Branding & Strategy: Develop, planning and executing the annual marketing planning and maintaining brand consistency. Develop and evaluate promotional campaigns and marketing initiatives, including conducting cost-benefit and ROI analyses to maximize marketing effectiveness and business impact.
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Channel Support: Providing marketing support to sales teams and managing promotional materials.
Create comprehensive digital marketing strategies using SEO, paid ads, social media and email.
Cross - Team Collaboration - Work with creative, content and sales teams to ensure consistent branding and effective marketing efforts.
Establish clear measurable KPIs for marketing campaigns and create performance reports to management and stakeholders.
Analyzing data for insights and optimization.
Review Market insights & identify target demographics and develop effective campaigns.
E-Commerce
Support the division’s growth strategy by maximizing e-commerce opportunities.
Collaborate with internal teams to improve online platforms and processes.
Plan and execute online sales campaigns, promotions, and programs for new user acquisition, customer retention, and loyalty, while supporting other product group initiatives.
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General Marketing
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