Marketing Program Manager - Senior Consultant
At a glance
Senior Marketing Operations role at Sia. New York · full-time · $124,400–$129,500 base.
growthroles summary, based on the employer's posting.
What you'll do
- Run client marketing workstreams through planning, launch and measurement, setting deliverables, owners, timelines and next steps
- Coordinate marketing, creative, product, analytics, media, technology and localization teams around shared program dependencies
- Lead client sessions, capture decisions and actions, and prepare polished recommendations and updates for executives
- Use performance data and stakeholder feedback to improve programs, while flagging risks and resolving roadblocks early
- Find practical ways to use AI and automation in marketing research, planning, analysis, content and program delivery
What you bring
- At least four years in marketing program management, integrated marketing, marketing operations, strategy, project management or a related area
- A solid grasp of marketing fundamentals and how work progresses from strategy into execution
- Experience coordinating projects with multiple teams, stakeholders and interdependent tasks
- Strong communication and presentation skills, including the ability to create clear materials for clients
- Curiosity about AI and emerging technology, with the judgment to apply data and structured thinking to marketing work
Who this fits
This role suits a hands-on marketing generalist who can bring order to changing client work and balance strategic thinking with execution. Expect a hybrid schedule with at least three days weekly at a Sia office or approved coworking site between client engagements; client work may also require on-site attendance. You must live within reasonable commuting distance of a Sia work location and have U.S. work authorization; visa sponsorship is unavailable.
From the employer
Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.
About Sia Experience-Marketing Advisory
Sia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing Advisory Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise.
As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations—from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact.
It’s an exciting time to join us. SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives, consultants and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don’t come around often—if you want in on the next level, this is it.
Location: [SF Bay Area, NYC, or Los Angeles] (Hybrid - 3 days onsite)
About the Role
Sia is seeking a Senior Consultant, Marketing Program Management to join our Marketing Advisory practice. This is a full-time consulting role for someone who combines strong program management, marketing expertise, strategic thinking, and an AI-forward mindset.
You’ll work directly with clients on complex marketing initiatives, helping turn strategy into action and keeping programs moving from planning through execution. Depending on the engagement, you may support a major campaign or product launch, manage a cross-functional marketing workstream, improve existing processes, or help clients identify new ways to use AI and automation.
We’re looking for a versatile marketing generalist who can quickly understand a business challenge, bring structure to ambiguity, and get things done. You should be equally comfortable developing a project plan, facilitating a client meeting, building an executive-ready deck, analyzing performance, or exploring how AI could improve a marketing workflow.
What You'll Do
Drive Marketing Programs
Own marketing workstreams from planning through execution, launch, and measurement
Translate client objectives into clear deliverables, timelines, owners, dependencies, and next steps
Bring structure to ambiguous or evolving initiatives and keep programs moving forward
Identify risks and roadblocks early and proactively drive solutions
Use data, performance insights, and stakeholder feedback to inform recommendations and improve future programs
Partner Across Teams
Coordinate across marketing, creative, product, analytics, media, technology, localization, and other cross-functional teams
Facilitate client meetings and working sessions, turning discussions into clear decisions and actions
Develop polished presentations, recommendations, program updates, and other executive-ready deliverables
Build strong client relationships and communicate effectively with stakeholders at multiple levels
Identify opportunities to improve processes, workflows, and ways of working
Bring an AI-Forward Mindset
Identify practical opportunities to apply AI across marketing strategy, operations, content, insights, and execution
Use AI tools to accelerate research, planning, analysis, content development, and program management
Look beyond existing processes and consider how AI and automation can create smarter, more scalable ways of working
Stay curious about emerging AI capabilities and translate them into practical marketing use cases for clients
Experiment with new tools and approaches and help teams understand where AI can deliver meaningful value
4-8 years of experience across marketing program management, integrated marketing, marketing operations, marketing strategy, project management, or related areas
Strong understanding of marketing fundamentals and how programs move from strategy through execution
Experience managing cross-functional projects with multiple stakeholders and dependencies
Strong project management, prioritization, problem-solving, and organizational skills
Excellent communication and presentation skills with the ability to create clear, client-ready materials
Ability to bring structure and direction to ambiguous situations while adapting as priorities evolve
Comfort using data and insights to inform marketing decisions
Genuine curiosity about AI and emerging technology, including how they are changing marketing
Ability to balance strategic thinking with hands-on execution
Nice to Have
Consulting, agency, or client services experience
Experience working with large technology or consumer brands
Hands-on experience incorporating generative AI into marketing workflows
Experience across digital, growth, product, lifecycle, or integrated marketing
Familiarity with marketing technology, automation, campaign management, or measurement platforms
What Success Looks Like
You become a trusted member of both the Sia and client teams who can take ownership of a marketing workstream, bring structure to complexity, and consistently move work forward.
You combine strong marketing instincts with excellent execution and an AI-forward mindset, helping clients deliver great work today while finding smarter ways to approach marketing in the future.
Compensation & Benefits
Sia invests in total rewards that support how our people work, live, and grow.
Compensation
Base Salary: $124,400–$129,500. Actual compensation within this range will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by applicable law.
Annual Performance Bonus
Benefits
Medical, dental, and vision; company-paid life and AD&D; voluntary supplemental insurance and EAP
401(k) with company match and immediate vesting; HSA and FSA options
College savings and student loan repayment programs
Paid parental leave; generous PTO, nine company holidays, and one floating holiday
Cell phone stipend; well-being and professional development programs
Benefits are subject to applicable plan terms and eligibility requirements.
Workplace
Sia values in-person collaboration. When serving clients, consultants may be required to work onsite at a client location based on engagement needs. Between client engagements, consultants are expected to work from a Sia office or approved coworking location at least three days per week. Candidates should reside within a reasonable commuting distance of a Sia office or approved coworking location. Sia maintains offices and coworking arrangements across multiple U.S. markets, including New York City, Charlotte, Greater Seattle, San Francisco Greater Bay Area, Los Angeles, Houston, Atlanta, Baltimore, Chicago, Washington D.C.
Work Authorization
Applicants must be legally authorized to work in the United States at the time of application and throughout their employment. This position is not eligible for employment visa sponsorship now or in the future.
At Sia, we believe in fostering a diverse, equitable, and inclusive culture where our employees and partners are valued and thrive in a sense of belonging.
Not this one either?
Claude or ChatGPT reads the other 90,910 for you.
Get better matches →
