Digital Marketing Supervisor
At a glance
Mid-level Digital Marketing role at Shiseido. Taipei.
Pay not stated Digital Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll support media governance, QBRs, and measurement systems across Shiseido Taiwan brands
- You'll review media performance, find root causes, and turn findings into improvement actions
- You'll combine brand-level media and audience data into recommendations for marketing decisions
- You'll run selected Test & Learn work involving first-party data, new media, and digital opportunities
- You'll build shared capability through guidelines, workshops, training, and partner collaboration
What you bring
- You'll have a bachelor's degree or equivalent in marketing, business, communications, media, or a related field
- You'll bring five to seven years in digital, media, performance, or integrated marketing
- You'll ideally have experience with consumer, beauty, luxury, FMCG companies, or media and digital agencies
- You'll benefit from experience coordinating multiple brands, business units, or stakeholder groups
Who this fits
This role suits someone who can connect media analysis with practical recommendations and work across brand, e-commerce, CRM, CMI, regional, agency, and platform teams. You'll work with partners including Meta, Google, and LINE, and the role is based in Taipei, Taiwan.
From the employer
The Digital Marketing Supervisor supports Shiseido Taiwan’s digital marketing excellence across brands, with a focus on media governance, data-driven insights, innovation, and capability building.
This role drives key corporate-level digital marketing initiatives, translating cross-brand media data, market trends, and learnings into actionable recommendations and scalable practices. The role works closely with Brand, E-Commerce, regional teams, media agencies, and platform partners to improve media effectiveness and accelerate digital capability across the organization.
KEY RESPONSIBILITIES:
1. Media Governance
-Support corporate-level media governance, QBRs, and measurement frameworks to strengthen media effectiveness across brands.
-Develop and maintain media KPI benchmarks to support effective target setting and investment decisions.
-Assess and challenge agency strategies and recommendations to ensure alignment with corporate and regional media guidelines and best practices.
2. Media Effectiveness & Performance Review
-Conduct deep-dive media reviews for selected brands or business challenges to identify root causes and improvement opportunities.
-Translate findings into strategic recommendations and follow through with brands and agencies on key improvement actions.
-Identify common learnings and scale successful practices across brands to drive broader media effectiveness.
3. Data, Insights & Innovation
-Consolidate cross-brand media, audience, and business insights to support corporate and brand decision making.
-Support media dashboards, trackers, and measurement solutions to improve performance visibility.
-Drive selected Test & Learn initiatives, including first-party data activation, new media solutions, and emerging digital opportunities.
-Evaluate learnings and identify opportunities for broader adoption across brands.
4. Digital & Media Capability Building
-Drive cross-brand knowledge sharing through best practices, guidelines, training, and workshops.
-Partner with Meta, Google, LINE, agencies, and other strategic partners to bring relevant trends and capabilities into the organization.
-Strengthen consistent media knowledge and ways of working across brands.
5. Agency & Cross-functional Collaboration
-Support media agency governance, including performance assessment, strategic reviews, and key improvement initiatives.
-Partner with Brand, E-Commerce, CRM, CMI, SAPAC, and other stakeholders to drive corporate digital marketing initiatives.
-Coordinate cross-functional projects and ensure alignment across internal teams and external partners.
6. Key Relationships
-Internal: SAPAC, DTO, Local Brand Teams, E-Commerce, CRM, CMI, PR
-External: Media agencies, social media agencies, Meta, Google, LINE, and other digital platforms
Requirement:
-Bachelor’s degree or equivalent in Marketing, Business, Communications, Media, or a related field.
- 5-7 years of relevant experience in digital marketing, media, performance marketing, or integrated marketing.
-Experience in leading consumer, Beauty/Luxury, FMCG companies and/or media/digital agencies preferred.
-Experience working across multiple brands, business units, or stakeholders is an advantage.
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