Assistant Product Marketing Manager, Clé de Peau Beauté

Shiseido shiseido.com Open · verified Sep 19, 2026

Bangkok Manager Product Marketing

Mid-level Product Marketing role at Shiseido. Bangkok.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape the assortment, hero products, and launch schedule to grow the category and improve SKU productivity
You'll build launch plans and product briefs covering value, pricing, and competitive position
You'll run SKU forecasts and monthly demand planning with Supply Chain to protect stock levels
You'll analyze sell-out and category results, then turn findings into actions and business reports
You'll coordinate Training, Trade Marketing, Supply Chain, Commercial, and other partners across launches

What you bring

You bring a bachelor's or master's degree in Marketing, Business, or a related field
You have at least five years in product marketing or brand management, ideally in luxury beauty or premium consumer brands
You've handled launches, portfolio management, forecasting, consumer behavior, pricing, and competitive positioning
You communicate fluently in Thai and English and can manage analytical, project, and stakeholder work

Who this fits

This role suits someone who can balance portfolio decisions, forecasting, analysis, and cross-functional execution in a beauty brand. It is based in Bangkok, Thailand, and requires fluent Thai and English, along with a proactive, detail-focused approach to multiple priorities.

From the employer

MAIN PURPOSE

The Assistant Product Marketing Manager will lead product portfolio strategy and execution for the brand to drive category growth, forecasting excellence, and product desirability.

This role owns assortment optimization, launch planning, and demand forecasting, translating product strategy into compelling storytelling and ensuring strong collaboration with Supply Chain and cross-functional teams to deliver business results.

KEY RESPONSIBILITIES

Portfolio Strategy & Assortment Management

Define and manage core assortment, hero products, and launch cadence to maximize SKU productivity and market penetration.
Ensure sustained growth across new launches, pillar products, and core catalogue.

Go-to-Market Planning & Product Launch

Develop end-to-end launch strategies and product briefs, including value proposition, pricing, and competitive positioning.
Drive execution of key launches and priority franchises, ensuring strong local relevance and performance.
Lead product-driven events, outposts, and campaign activations with internal and external stakeholders.

Demand Forecasting & Inventory Management

Lead SKU-level forecasting and monthly demand planning cycles in close collaboration with Supply Chain.
Ensure optimal stock levels, minimizing out-of-stock risks and obsolescence.
Oversee product-related operational processes including label checks, FDA compliance, and marketing readiness.

Commercial & Product Performance Analytics

Conduct sell-out and category performance analysis, identifying opportunities and risks.
Prepare monthly and ad-hoc business reports (e.g., BRM, flash sales, category insights, competitor tracking).
Translate data into actionable strategies to improve product performance and profitability.

Cross-Functional Collaboration

Partner with Training to translate product features into strong retail selling stories for PBS.
Work closely with Trade Marketing to ensure successful launches through clear target consumer focus and in-store execution.
Collaborate with Supply Chain, Commercial, and other teams to ensure seamless execution across the product lifecycle.

REQUIREMENTS

Bachelor’s or Master’s degree in Marketing, Business, or related field.
At least 5 years of experience in Product Marketing or Brand Management; experience in luxury beauty or premium consumer brands preferred.
Strong experience in product launches, portfolio management, and forecasting.
Solid analytical skills with ability to translate data into business actions.
Understanding of consumer behavior, pricing, and competitive positioning.
Strong analytical, project management, and stakeholder management skills.
Proactive, detail-oriented, and results-driven; able to manage multiple priorities.
Excellent communication skills; fluent in Thai and English.