Social Media Specialist
SharkNinja Open · verified Aug 20, 2026 Mid-level Social Media role at SharkNinja. New York · $67,500–$82,500 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll run the shared publishing calendar for Shark Home, Ninja Kitchen, and Shark Beauty across Instagram, TikTok, and YouTube Shorts
- You’ll coordinate creator briefs, approvals, revisions, seeding logistics, and campaign reporting from start to finish
- You’ll watch short-form platforms for trends, then turn timely opportunities into briefs and UGC ideas
- You’ll manage comments, direct messages, tags, and reshare opportunities in each brand’s voice
- You’ll compile performance recaps and coordinate with creative, operations, paid, and brand teams
What you bring
- You bring three to five years in social media, influencer marketing, or creator operations, including strong internships
- You’ve supported creator campaigns through briefing, content review, approval, and performance tracking
- You can work with CreatorIQ, Aspire, Grin, or comparable influencer platforms and scheduling tools such as Sprout Social or Later
- You understand TikTok natively and know how Instagram and YouTube Shorts content gains organic traction
- You’re highly organized, collaborative, and comfortable managing multiple brand calendars, creator pipelines, and approval queues
Who this fits
You’ll suit a detail-focused social operator who can move quickly across three distinct consumer brands while maintaining each voice. The role is based in New York and favors consumer brand or agency experience; English and Spanish fluency is preferred for Spanish-speaking LATAM support.
From the employer
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
ABOUT THE ROLE
SharkNinja is looking for a Social Media Specialist who thrives in a fast-paced, culture-driven environment and can operate fluidly across three distinct brand identities—Shark Home, Ninja Kitchen, and Shark Beauty. This is not a single-brand role: you’ll be the connective tissue across our organic social presence, keeping all three handles moving with speed, precision, and platform fluency.
You’ll work closely with brand leads and a senior social manager to execute content calendars, monitor trends, manage community, and support influencer activations—making sure every brand shows up consistently, culturally, and on time. A meaningful part of this role sits in influencer operations: reviewing and approving creator content, tracking campaign performance, and maintaining the day-to-day relationships that keep our creator ecosystem running.
WHAT YOU’LL DO
Content Calendar & Publishing
- Maintain a shared cross-brand content calendar across Instagram, TikTok, and YouTube Shorts
- Schedule and publish approved posts on time across all three brand handles
- Flag coverage gaps, conflicting priorities, or whitespace to the senior lead proactively
- Pull weekly performance snapshots per brand and share with the team
Influencer Operations & Content Approval
- Serve as the day-to-day point of contact for agencies, creators and influencers across all three brands
- Review and approve influencer content for brand alignment, messaging accuracy, and FTC compliance before publishing
- Coordinate briefing, feedback rounds, and revision cycles with creators to keep campaigns on schedule
- Track influencer content performance—views, engagement, saves, reach—and compile per-campaign and cross-brand reports
- Manage influencer seeding logistics end-to-end: product allocation, shipping, confirmation, and follow-up
- Maintain an active roster of seeded and gifted creators per brand, including performance history and relationship notes
- Support UGC identification and repurposing—flagging strong creator posts for organic reshares or paid amplification
Trend Monitoring & Ideation
- Monitor TikTok, Instagram Reels, and YouTube Shorts daily for emerging trends relevant to each brand
- Flag timely opportunities to brand leads and draft reactive content briefs for quick-turn execution
- Maintain a living trend log the broader team can pull from across brands
- Concept UGC prompts and seed ideas that support influencer activations and organic storytelling
Community Management & Engagement
- Manage comments, DMs, and brand tags in each brand’s distinct voice
- Monitor UGC and surface reshare or seeding opportunities in real time
- Escalate issues, spikes in sentiment, or viral moments to the senior lead immediately
- Help maintain and evolve a brand voice guide for each of the three brands
Cross-Brand Coordination Support
- Track asset status and ensure on-time delivery per platform and campaign
- Compile monthly performance recap decks with key learnings per brand for stakeholder review
- Partner with creative, ops, and paid teams to ensure influencer content integrates into the broader brand strategy
WHAT WE’RE LOOKING FOR
- 3-5 years of experience in social media, influencer marketing, or creator operations — agency or brand-side; strong internships considered
- Hands-on experience supporting influencer campaigns: content review, approvals, briefing, and tracking
- Familiarity with influencer management tools—CreatorIQ, Aspire, Grin, or similar—and comfortable pulling performance data
- Native TikTok fluency — you understand the platform from the inside, not just as a marketer
- Working knowledge of Instagram and YouTube Shorts mechanics and what drives organic performance
- Detail-oriented and organized—able to manage creator pipelines, approval queues, and content calendars across multiple brands simultaneously
- Comfortable with a social scheduling tool (Sprout Social, Later, Hootsuite, or similar)
- Strong communicator with a collaborative attitude and low ego—creators and internal teams alike will rely on you
- CPG or consumer brand experience preferred; agency background equally welcome
- Bilingual (English/Spanish), particularly for Spanish speaking LATAM support
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range$67,500—$82,500 USD
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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