Marketing designer

Shapes shapes.co Open · verified Aug 22, 2026

On-site Tel Aviv Full-time Mid-level Graphic Design

Mid-level Graphic Design role at Shapes. Tel Aviv · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set positioning and messaging by researching markets and users, then shaping differentiated narratives
Write copy for landing pages, ads, email, social, and web content that moves prospects forward
Bring product launches to market, helping customers understand features and adopt them
Build sales materials such as pitch decks, one-pagers, case studies, and ROI calculators
Test campaigns, messaging, and lifecycle flows, then improve them using performance data

What you bring

At least five years in product marketing, growth content, messaging, or similar at a fast-paced B2B SaaS company
Strong judgment in copywriting, positioning, and messaging for crowded markets
A track record of producing effective assets across landing pages, ads, decks, emails, and case studies
The ability to turn customer insight and complex ideas into clear, compelling buyer narratives
A collaborative, resourceful approach with comfort working through ambiguity and taking ownership

Who this fits

This role suits a self-directed builder who wants to be the first product marketing hire and create new systems from the ground up. You’ll work directly with leadership and alongside Product, Sales, and Marketing. The position is full-time and onsite in Tel Aviv, Israel.

From the employer

About us

Shapes is on a mission to reinvent how companies run their people operations in the AI era. We’re building the world’s first truly AI-native people platform, a single place where HR processes come together, get customized in minutes, and actually run themselves. We’re a small, fast-moving team that loves building ambitious things with a bias for action. If you want to shape the foundation of something big, not just plug into an existing machine, this is the place.

About the role

We’re looking for our first product marketing hire. You'll own how the world understands what we build—from positioning to campaigns to sales assets. You’ll turn our product into messages that make prospects stop scrolling and customers want to champion us. You'll work directly with leadership, shape GTM strategy, and build systems that didn't exist before. High autonomy, high impact role, for builders looking to join something big early on.

What you’ll do

Own positioning and messaging strategy—conduct market and user research, translate insights into narratives that differentiate us and resonate across channels and lifecycle stages
Write high-converting copy for landing pages, ads, emails, social, and web content that moves prospects through the funnel
Drive go-to-market for launches—educate customers, drive adoption, and turn features into compelling stories
Create sales enablement assets: pitch decks, one-pagers, case studies, ROI calculators, competitive positioning
Produce product marketing materials including demos, launch assets, and customer stories
Run experiments and optimize—test campaigns, messaging, and lifecycle flows using performance data

What you have

5+ years in product marketing, growth-focused content marketing, messaging, or similar, at a fast-paced B2B SaaS company
Strong instincts for copywriting, messaging and positioning—you’re able to stand out in competitive, crowded markets
Proven ability to create high-impact assets across formats: landing pages, social ads, sales decks, email campaigns, case studies, and more
Exceptional storytelling skills that bring clarity and emotion to complex ideas
Experience turning customer insights into powerful narratives that resonate with buyers, and help GTM teams win
Data-driven mindset—you test, measure, and optimize relentlessly
Great collaborator–collaborating seamlessly with Product, Sales, Leadership, and other Marketing functions
Startup-ready: resourceful, scrappy, thrivers in ambiguity, and a TRUE owner