Senior Manager, Celebrity & Influencer Relations

shadow Open · verified Aug 22, 2026

Los Angeles Senior Influencer Marketing

Senior Influencer Marketing role at shadow. Los Angeles · $90,000–$120,000 base.

SalaryStated by shadow

$90,000 – $120,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead influencer campaigns from talent casting and contracts through content delivery, reporting, and recaps
Build campaign plans, creative approaches, budgets, and billing with limited oversight
Negotiate talent agreements while balancing client objectives, relationships, and budget limits
Secure organic influencer coverage through seeding, events, and other creative tactics
Guide junior staff, share industry knowledge, and keep clients and internal teams updated

What you bring

At least six years in agency or in-house work, with influencer marketing or account management experience
Bachelor’s degree in marketing, communications, public relations, or a related discipline
Strong command of influencer analytics, industry practices, communication, negotiation, and relationship building
Experience mentoring junior colleagues while managing concurrent projects and deadlines
You adapt quickly, handle varied responsibilities, and work effectively in a fast-moving setting

Who this fits

This role suits someone based in Los Angeles who can lead influencer strategy, talent relationships, negotiations, and campaign execution. You’ll need to work with shifting priorities, follow approval processes, meet deadlines, and mentor junior staff. The position uses a hybrid schedule with one to three office days each week, depending on the role.

From the employer

SHADOW is seeking a proactive and results-driven Sr. Influencer Manager to join our team. The ideal candidate must be Los Angeles based and have 6+ years of agency or in-house experience and lead strategic influencer initiatives, manage relationships, and drive impactful campaigns for our clients. Your expertise in influencer data, creative strategy, and effective communication will be key to achieving outstanding results and mentoring junior staff.

What You Do:

Clear Communication: Communicate effectively with internal teams and clients regarding deal terms, project updates, and strategic initiatives. Proactively identify opportunities, challenges, and bring solutions.
Budget Management: Create and manage budgets and billing processes with accuracy and minimal oversight.
Strategic Planning: Develop and execute effective strategic plans with little to no edits or supervision, ensuring alignment with client goals.
Campaign Management: Lead campaigns from talent strategy and casting through contracting, content execution, reporting, and recaps, ensuring projects stay on track and aligned with client goals.
Documentation Creation: Prepare lists, briefs, and recaps that require minimal edits, showcasing attention to detail and clarity.
Data and Analytics Expertise: Demonstrate a deep understanding of influencer data and analytics to inform strategies and measure campaign success.
Industry Authority: Actively engage in the influencer space, positioning yourself as an authority and staying updated on industry trends.
Organic Coverage Securing: Secure organic influencer coverage for clients through seeding, events, and other innovative approaches.
Creative Strategy: Demonstrate strategic, creative, and forward-thinking approaches to influencer campaigns.
Relationship Management: Cultivate strong relationships with influencers and identify new partnerships to expand client reach.
Protocol Adherence: Follow team protocols and approval processes diligently to ensure compliance and efficiency.
Activity Updates: Keep supervisors informed about ongoing activities and campaign progress regularly.
Deadline Management: Meet or exceed all deadlines, maintaining high-quality work standards.
Contract Negotiation: Structure and negotiate talent deals effectively, balancing client goals, talent relationships, and budget parameters while securing favorable terms.
Team Support: Offer assistance beyond your job description, contributing to team success.
Mentorship: Provide mentorship and growth opportunities for junior staff, fostering a collaborative learning environment.
Timely Responses: Respond promptly to inquiries and team requests, ensuring smooth communication flow.
Knowledge Sharing: Share materials, contacts, and relevant news with the team to enhance collective knowledge.
Innovative Thinking: Contribute new ideas and creative solutions to drive successful influencer strategies.

What You Bring:

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
Proven experience in influencer marketing or account management, preferably in an agency setting.
Strong understanding of influencer data, analytics, and industry best practices.
Excellent communication, negotiation, and interpersonal skills.
Ability to manage multiple projects simultaneously and meet deadlines.
Experience mentoring and developing junior team members.
Can wear many hats, thrive in a fast-paced environment, and seamlessly adapt to shifting priorities.

A quick note: This job description is meant to provide an overview of the role and its core responsibilities, but it’s not a complete list of everything the position may involve. As our teams and business continue to grow, responsibilities may shift and evolve based on company and client needs.

Annual Compensation

$90K - $120K (commensurate with experience)

What We Provide:

Medical + dental + vision insurance
Generous PTO and paid holidays
Dedicated mental health days
Unlimited sick time
Give Back. We want SHADOWs to extend their hearts and give back to their various communities and interests, on the clock! We offer 40 hours of paid VTO annually (voluntary time off)
401(k) retirement plan with matching
Pre-tax commuter and healthcare benefits
12 weeks paid leave for new parents
Individualized career mapping
Summer Fridays (early close Fridays Memorial Day - Labor Day)
Hybrid work schedule (1-3 days in office per week, depending on role)

While SHADOW intends to maintain these employee benefits, the Company reserves the right to modify, amend or terminate these benefits at any time and for any reason.