Senior Manager, Marketing Communications

Sggovterp Open · verified Sep 21, 2026

Mapletree Business City Full-time Senior Communications

At a glance

Senior Communications role at Sggovterp. Mapletree Business City · full-time.

Pay not stated Communications salary

RoleCommunications

SenioritySenior

LocationMapletree Business City

EmploymentFull-time

PostedJun 4, 2026 · 3mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Shape integrated marketing and communications campaigns for IMDA policies, programmes and initiatives
Coordinate print, digital, social, activations, partnerships and sponsorships against programme goals
Align campaign plans and messages across the Comms & Marketing Division for intended audiences
Use analytics and social listening to assess campaign impact and guide initiatives and behaviour change

What you bring

Bring ten to twelve years in marketing, including at least five years supervising others
Hold a background in Marketing, Mass Communications, Business or a related discipline
Understand martech stacks and have delivered digital-led marketing communications campaigns
Use web analytics and Microsoft Excel to measure campaigns and analyse data
Manage internal and external stakeholders, including media, creative and digital agencies

Who this fits

You’ll suit a senior marketing communications role that combines campaign strategy, stakeholder coordination and data-led measurement. The job is based at Mapletree Business City in Singapore and involves supporting the Deputy Director for Marcomms.

From the employer

[What the role is]

The Senior Manager supports the Deputy Director for Marcomms to chart IMDA’s marketing and communications strategy, and orchestrate the delivery of impactful campaigns and outreach for IMDA’s policies, programmes and initiatives.

[What you will be working on]

Responsibilities

Work closely with business/industry comms and internal stakeholders to understand their priorities and effectively design integrated campaigns that drive results
Support the Deputy Director in developing and executing integrated campaigns across multiple channels to meet programme targets and deliverables (Includes print, digital, social, activations, partnerships and sponsorships)
Work closely within the Comms & Marketing Division to harmonise plans and ensure coherence in IMDA’s narratives and campaign messaging with intended audiences
Use analytics and social listening tools to measure effectiveness of campaigns, inform policies and initiatives, as well as nudge behavioural change

[What we are looking for]

Requirements

10 to 12 years of working experience in marketing, with at least 5 years in a supervisory role
Background in Marketing, Mass Communications, Business or related fields
Experience in infocomm and/or media-related fields would be advantageous
Adept at managing multiple stakeholders internally and externally, including media, creative and digital agencies
Strong understanding of martech tech stacks and experience in digital-led marcoms campaigns.
Familiarity with web analytics tools for data-driven measurement of campaigns.
Purpose-led and passionate to pursue best-in-class campaigns and work that drive results.
Excellent written communication and presentation skills with a strong usage of Microsoft excel for data analysis