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Sr CRM Account Executive

ServiceNow servicenow.com Open
On-site Madrid Full-time Senior Account Executive

At a glance

Senior Account Executive role at ServiceNow. Madrid · full-time.

Pay not stated Account Executive salary

RoleAccount Executive
SenioritySenior
LocationMadrid
WorkplaceOn-site
EmploymentFull-time
PostedNov 9, 2026
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Build territory plans and prospect lists, then direct resources toward developing assigned accounts worldwide
  • Open C-suite conversations about CRM products and workflows, and maintain executive relationships across assigned accounts
  • Work with solution consultants and sales teams to demonstrate CRM solutions and shape customer roadmaps
  • Qualify prospects, create pipeline, negotiate and close deals, then grow revenue through ongoing account management
  • Present CRM offerings to customers, prospects and partners, and share customer-success approaches with field teams

What you bring

  • At least seven years selling complex software or platform solutions
  • Substantial account executive experience, ideally in CRM, customer engagement, customer service, CX or related platforms
  • You can lead matrixed teams, build executive trust, create new business and negotiate deals
  • You can apply AI in work processes and explain complex topics clearly to varied audiences
  • You speak English and Spanish fluently

Who this fits

This senior sales role suits an experienced account executive who can own complex CRM opportunities while coordinating virtual sales and solution teams. The position is based onsite in Madrid, with regular office attendance and regional travel of up to half your time.

From the employer

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

The CRM Account Executive will oversee market success of ServiceNow's CRM suite of products. You will play a leading role in engaging assigned accounts and be responsible for the creation of new business and pipeline across a substantial portion of the ServiceNow sales cycle and methodology. You will oversee executive relationship management for assigned accounts; lead and partner with virtual teams, including Core Field, Solution Sales, Solution Consulting, Support and Professional Services.

What you will get to do in this role:

  • Oversee worldwide development of assigned accounts, including development and deployment of territory resources
  • Develop a sales strategy in the allocated territory with a target prospect list, and a regional sales plan for your assigned account and/or territory.
  • Develop relationships with multiple C-suite personas (e.g., CFO, CIO, COO, CDO) across CRM product(s) and CRM multi-workflow solution(s).
  • Arrange and conduct initial Executive and CxO discussions and position meetings
  • Collaborate closely with your Solution Consulting counterpart and extended team to deliver ‘art of the possible’ demonstrations showcasing ServiceNow’s CRM product(s) & solution(s), orchestrating relationships as required.
  • Develop a clear roadmap and building capabilities across our clients and ServiceNow teams to promote an outstanding customer experience
  • Be the trusted advisor to the customer by understanding their existing and future Customer Engagement & Operations roadmap to drive the ServiceNow CRM platform
  • Own and Lead CRM opportunities all the while collaborating closely with Core Sales Teams (AE’s, SC’s, Leadership) and other ServiceNow Solution Areas (Creator, Employee, Technology) to deliver outcomes-based solutions to our clients and prospects.
  • In partnership with assigned Account Executive and Solution Consultant, present our CRM offering directly to prospects, customers, partners and at industry events and seminars
  • Articulate customer success strategies to the field to streamline and standardize Platform presentations and value proposition
  • Prospect qualification and the development of new sales opportunities and ongoing revenue streams with limited support from inside sales
  • Sales process management and opportunity closure
  • Ongoing account management to ensure customer satisfaction and drive additional revenue streams

To be successful in this role you have:

  • Deep experience in an Account Executive role, preferably within a CRM / Customer engagement /Customer Service Management / CX / CPaaS / CCaaS / SOM vendor
  • An understanding of the CRM, CX or CSM solution-related business processes
  • Experience leading virtual or matrixed teams
  • Ability to understand broad, macro-level business IT needs for a prospective client
  • 7+ years of sales experience within complex software or platform solutions
  • Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analysing AI-driven insights, or exploring AI’s potential impact on the function or industry.
  • Experience establishing trusted relationships with current and prospective clients and other teams
  • Ability to produce new business, negotiate deals, and maintain healthy C-Level relationships
  • Able to thrive in a fast paced, growing, deadline driven environment
  • Willingness to go above and beyond to win in the market against stiff competition
  • Ability to communicate complex issues in simple terms via written and oral media, to a variety of different audiences
  • Ability to forge strong business relationships and connect with both C-level execs at customers as well as with individuals in ServiceNow internal and external eco-system
  • Excellent communication and presentation skills
  • Regional travel required up to 50% with offices in Madrid with regular attendance expected
  • Fluency in English and Spanish

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.

Opportunity

Account Executive work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Account Executive

Find me work

By the team behind growthroles.

Find me work
Opportunity

Account Executive work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.