Intern, Marketing

Sephora sephora.com Open · verified Sep 18, 2026

Kuala Lumpur Junior General Marketing

Entry-level General Marketing role at Sephora. Kuala Lumpur.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape briefs for retail activity, mall collaborations, and ongoing brand or CRM work
You'll coordinate event setup across Sephora channels and support social and PR activation content
You'll run Rewards Boutique updates, communications, and tracking with the regional loyalty team
You'll monitor campaign delivery, stock, costs, and results, then prepare monthly reviews
You'll identify ways to improve promotions across online and store channels

What you bring

You're pursuing a diploma or degree in marketing, communications, business, or a related field
You have an interest in beauty, retail, or lifestyle brands and can use Excel and PowerPoint confidently
You're comfortable with basic performance monitoring and digital marketing tools
You can organize multiple timelines, communicate clearly, and work with cross-functional teams
You're familiar with Instagram, TikTok, and YouTube and can support evening or weekend activations

Who this fits

This internship suits a student seeking hands-on experience in CRM, loyalty, retail, and beauty marketing. The role is based in Kuala Lumpur and may require occasional evening or weekend event support. You'll work with regional loyalty, social, PR, category, e-commerce, vendors, and other external stakeholders.

From the employer

About Sephora

Sephora, a division of LVMH – Moët Hennessy Louis Vuitton global luxury leader, is a global leader in beauty retailing. It successfully operates more than three thousand points of sale across Americas, Europe, Middle East and Asia. Its aim is to animate the most loved beauty community in the world. Sephora Southeast Asia is a high growth division of leading global beauty retailer, Sephora. Our teams run omni-channel retail businesses in Singapore, Thailand, Australia and Malaysia, franchise operations in India & Indonesia and we run ecommerce only businesses (the first in the world globally for Sephora!) in Philippines, Hong Kong and New Zealand. Our success is built on innovation, a unique product portfolio, market leading digital capability, and our exceptional people! With ambitious growth plans we are always looking for talented people who are passionate about building businesses and developing themselves and our customers’ experience.

Job Responsibilities:

Draft creative briefs for:
- Retail campaigns and mall partnerships
- BAU brand-led and CRM campaigns
Collaborate with social media and PR teams on social content for brand and loyalty activations.
Coordinate with stakeholders to ensure accurate and timely setup of brand and loyalty events on Sephora channels to maximize awareness and RSVPs.
Coordinate with the Regional Loyalty team to execute monthly Rewards Boutique updates, driving online and in-store redemptions.
- Create the monthly Rewards Boutique marketing communication plan.
Monitor ongoing brand partnership and CRM campaigns, ensuring stock availability and timely marketing communications.
Assist in identifying optimization opportunities to enhance brand campaigns and promotions both online and in stores.
- Contribute to the brand promotional campaign optimization plan.
Analyze campaign performance for brand and loyalty initiatives and create monthly post-mortem reports.
- Prepare performance analysis reports for BAU Brand and Loyalty campaigns.
Maintain accurate tracking of retail and loyalty-related costs in the marketing budget tracker.
Maintain trackers of:
- CRM & Brand Store Events

What You Will Learn:

This internship provides a comprehensive understanding of CRM and marketing operations, honing skills in project coordination and teamwork within the beauty industry. You'll gain practical experience in coordinating and executing CRM & Brand campaigns, navigating vendor processes, and sourcing brand samples for rewards and gifts.

You'll also develop strong collaboration skills by working with external stakeholders and cross-functional teams, including category and e-commerce. Ultimately, you'll contribute to the successful operation of the Sephora Beauty Pass loyalty program and learn effective communication and project management techniques essential in marketing and customer relationship management, whilst gaining insights & experiences within the beauty industry, understanding retail & brand dynamics.

Who We’re Looking For:

Requirements:

Currently pursuing a diploma/degree in Marketing, Communications, Business, or a related field
Strong interest in beauty, retail, or lifestyle brands
Proficient in Microsoft Office (especially Excel & PowerPoint); Canva or Adobe Suite is a plus
Comfortable with basic performance tracking and digital marketing tools
Strong organizational and communication skills
Able to manage multiple timelines and support cross-functional teams
Social media savvy (Instagram, TikTok, YouTube)
Willing to support occasional evening/weekend events/activations