GTM Engineer
At a glance
Mid-level Solutions & Sales Engineering role at Sent, Inc. New York · full-time · $140,000–$200,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Automate prospecting, enrichment, lead assignment, outbound sequences and marketing-to-sales handoffs
- Choose and run the CRM, enrichment, outbound and marketing automation stack, including integrations and vendor reviews
- Build internal tools, scripts and AI workflows that free sales reps to spend more time selling
- Set up lead and deal stages plus renewal and expansion processes, and document how teams should use them
- Keep CRM records and pipeline reliable, then give leaders dashboards on conversion and attribution
What you bring
- You have two to four years in revenue operations, GTM engineering, sales operations or a similar technical GTM role
- You’ve built and shipped automations or tools that people use, and prefer creating fixes over filing requests
- You’ve worked hands-on with CRM and GTM tools, plus workflow automation, APIs, webhooks or light scripting
- You can trace how leads move through a funnel, identify breakdowns and write clear process documentation
Who this fits
This mid-level role suits someone who likes building and maintaining GTM systems across sales, marketing and customer success. You need to be based in NYC and available outside standard hours, including evenings and weekends, when systems fail or deals need attention.
From the employer
About Sent
Sent is an infrastructure for sending A2P messages across SMS, WhatsApp, and RCS through a single unified API. Our intelligent routing model automates channel selection based on deliverability and cost, ensuring lower cost and global reach without any channel-specific integrations.
We recently closed a $12M Series A backed by Companyon Ventures, Bessemer Venture Partners, UIF, and others. We're hiring to build the best infrastructure to replace multi-channel messaging stacks.
The Role
We're hiring a GTM Engineer to design and build the systems that power our go-to-market motion. You'll sit between sales, marketing, and customer success, turning manual, repetitive work into automated workflows and giving our team leverage they didn't have before. You'll own our GTM stack end to end: what we buy, what we build, how it all connects, and the information we execute on.
This is a high-ownership, early-stage role for someone who has done this before. You've worked in RevOps, go-to-market, or engineering, you've shipped real automations, and you're excited to build the operational backbone of a fast-growing company with a lot of autonomy and very little red tape.
What You'll Do
Build and maintain automated GTM workflows across prospecting, enrichment, lead routing, outbound sequencing, and handoffs from marketing to sales
Own our GTM tech stack: CRM, enrichment, outbound, and marketing automation tools, including integrations, administration, and vendor evaluation
Prototype and ship internal tools, scripts, and AI-powered workflows that give AEs and SDRs back time to sell
Design and document GTM processes such as lead lifecycle stages, deal stage definitions, and renewal and expansion workflows
Keep our CRM trustworthy: clean data, accurate pipeline, and dashboards that give leadership clear visibility into pipeline, conversion, and attribution
Partner with the VP of Sales and VP of Marketing to find funnel bottlenecks and fix them with process or tooling changes
Build playbooks, training docs, and access workflows to onboard new GTM hires quickly
Run ad hoc projects as needed: territory and comp modeling, TAM/SAM sizing, and competitive research
What We're Looking For
2-4 years of experience in revenue operations, GTM engineering, sales ops, or a similar technical GTM role, ideally at a startup
Always-on mindset: You’re reachable outside of standard hours, including evenings and weekends, when something breaks or a deal is time-sensitive. Our GTM systems are on 24/7 and so are our customers, so you’ll be the person who keeps them running.
A builder mentality: you default to automating things, you've shipped workflows or tools that people actually use, and you'd rather build a fix than file a ticket
Hands-on experience with CRM platforms (Attio, HubSpot, Salesforce, or similar) and GTM tooling such as enrichment, sequencing, and marketing automation
Experience with workflow and automation tools (Clay, n8n, Zapier, Make, or similar) and comfort working with APIs, webhooks, and light scripting
Systems thinking: you can see how a lead moves through the whole funnel and spot where it breaks
Clear written communication: you can document a process so someone else can follow it without asking questions
High agency: you find what's broken, flag it, and ideally fix it before anyone asks
Based in NYC
Nice to Have
Hands-on experience building AI or LLM-powered GTM workflows, such as agents for prospect research, lead scoring, or outbound personalization
Proficiency in a scripting language (Python or JavaScript) and comfort building lightweight internal tools or API integrations
Experience with usage-based or product-led SaaS models, including usage signals, expansion triggers, and PLG-to-sales handoffs
Familiarity with SQL or BI tools for reporting and analysis
Background selling to or supporting developers, or genuine interest in the API, developer tools, or messaging/CPaaS space
Our Commitment to You
Meaningful equity with high growth potential
Comp flexibility depending on experience
Top-tier medical, dental, and vision, fully covered
401(k) with 100% match up to 4%
Unlimited PTO
Beautiful NYC workspace with daily meals and unlimited snacks
New MacBook Pro and Apple Studio Display
Wellhub Gold or Equinox stipend
Sent, Inc. is an Equal Opportunity Employer committed to building a diverse and inclusive team. We encourage applications from candidates of all backgrounds and experiences.
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