Vice President of Sales and Marketing
At a glance
VP-level General Marketing role at Senior Lifestyle. Chicago · full-time · from $200,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Use CRM and reporting data to track lead generation, development and conversion, then steer sales strategy
- Build occupancy plans against budget goals, review weak results and change tactics to improve performance
- Work with operations leaders to set divisional priorities and recommend community rates using competitor data and field input
- Deploy sales specialists where teams need occupancy support or training, and coach your direct reports
- Visit communities, capture field insights and shape improvement plans, while partnering on media, events and lead generation
What you bring
- A four-year college degree in sales, marketing or another listed field
- At least three years of successful sales work in long-term care, with a record of building professional relationships
- English proficiency, computer skills and strong verbal, written and organizational abilities
Who this fits
This is an onsite Chicago VP role for someone who can lead direct reports and work across sales, marketing and operations. You’ll travel to communities and interact with associates, residents and family members. The stated starting pay is $200,000 per year.
From the employer
Do you have HEART? We are looking for individuals who can embrace our mission to purposely brighten and enrich the lives of those we serve with HEART; Hospitality, Excellence, Appreciation, Respect & Teamwork. Reporting to the Senior Vice President of Sales and Marketing, the Vice President of Sales and Marketing provides Vice Presidents of Operations and Regional Directors of Operations sales and marketing expertise to support their occupancy growth initiatives. This position partners with VPO’s and RDO’s on setting the strategies established for the communities in the division, highlighting focus areas and managing the strategy of the division.
Pay Range: $200,000+
- Use CRM systems to extract analytics and provide strategic direction using the metrics.
- Ability to use data and analytics from the Senior Lifestyle reporting systems to measure effectiveness of lead generation, lead development and conversion metrics.
- Develop strategic plans to achieve and exceed budgeted occupancy goals.
- Ability to provide analysis of metric data and where plans are falling short, re-visit and review existing occupancy growth plans making necessary adjustments that are designed to meet occupancy expectations.
- Adjust communication style to meet the needs of sales, marketing and operations partnerships.
- Understand how to analyze and establish rate structures within communities utilizing competitive data, feedback from the field teams and with this information develop the recommendations in partnership with operations.
- Manage direct reports effectively, providing feedback, direction, and guidance.
- Assess needs within the division and strategically deploy Sales Specialists to improve occupancy, training opportunities, and overall results.
- Travel to the field and interact with community associates, extract data from those interactions and partner to provide examples of best practices as well as build occupancy execution plans that create a structured plan for improvement.
- Work closely with the National Director of Marketing to assist in building plans and strategies that build effective media plans, lead generation, event planning, and conversion targets.
- Interact professional and effectively with all levels of the organization, residents, family members etc.
- Maintain confidentiality of all pertinent information.
- Comply with all Senior Lifestyle policies, city, state and federal regulations pertaining to residents’ accounts as it relates to Medicare, third party billing etc.
- Perform other duties as assigned.
Level of Formal Education: Bachelor degree from a four-year college or university
Area of Study: Sales or Marketing
Years of Experience: 3+ years
Type of Experience: A solid track record of sales experience and success in the long-term care industry and ability to build professional relationships
Special Certifications: N/A
Language Skills: English
Technical Competencies: Computer proficiency required
Skills and Ability:
•Exceptional verbal, written and organizational skills.
Information Systems: CRM
Personal Attributes: Self-motivated and driven
Senior Lifestyle offers a comprehensive benefits plan to eligible team members including health, dental, vision, retirement benefits, short-term disability, long-term disability, and paid time off. All Senior Lifestyle positions are eligible to use DailyPay, an application that allows you to access your earned but unpaid wages before your next payday.
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