Marketing Manager, Pass Member Loyalty / Engagement & Pass Products
At a glance
Mid-level General Marketing role at Seaworldentertainment. Busch Gardens Tampa · full-time.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run Pass Member and Fun Card programs for Tampa parks, improving acquisition, visits, and retention
- Build yearly marketing and communications plans with SeaWorld Parks and Entertainment’s corporate team
- Create and deliver roughly monthly Pass Member events, coordinating execution and tracking the event budget
- Direct email strategy and delivery for Busch Gardens, Adventure Island, and corporate park campaigns
- Use weekly reporting to recommend actions, shape product pricing, and promote ticket and upgrade offers
What you bring
- A bachelor’s degree in marketing, business, or a related business discipline
- At least three years developing consumer promotions, activations, marketing programs, or new products
- Strong written, verbal, analytical, prioritization, and multitasking skills across competing projects
- Proficiency with Microsoft Office and eligibility for both a state and company driver’s license
Who this fits
You’ll suit work centered on loyalty, CRM, email marketing, consumer promotions, and new product development. The role is based at Busch Gardens Tampa and may require nights and weekends. You’ll need to influence partners, manage varied deadlines, and work effectively in a demanding, fast-moving setting.
From the employer
Busch Gardens is a place of thrills, fun and positive, lasting memories. And that's just what its like to work here! As a key member of our team, you'll play a major role in bringing happiness and excitement to people from around the world. If you're dedicated, dependable and driven to deliver exceptional guest service, this is a place for you!
Busch Gardens is a place of thrills, fun and positive, lasting memories. And that’s just what it’s like to work here! As a key member of our team, you’ll play a major role in bringing happiness and excitement to people from around the world. If you’re dedicated, dependable and driven to deliver exceptional guest service, this is a place for you!
What you get to do:
Oversee the Tampa Parks Pass Member and Fun Card programs, focusing on acquisition of new Pass Members, increasing visitation of members and retention of current members for Busch Gardens and Adventure Island
Together with Sea World Parks and Entertainment’s corporate team, develop and execute the Annual Pass and Fun Card marketing strategy and communication plan
Own Pass Member Events: develop 12-15 Pass Member events each year at a rate of about 1/month. Lead event planning and work with events team to execute. Manage the Pass Member marketing event budget.
Responsible for strategy, content and execution of Busch Gardens and Adventure Island emails as well as those developed for all Parks by Corporate.
Familiarity and expertise in the practice of email marketing
Work closely with Revenue Management team on pricing and positioning of all ticket and upgrade products
Analyze weekly reports and providing insights and recommendations for action
Work closely with in-park revenue and corporate teams to secure, build, and promote Fun Card and Pass Member offers that contribute to the overall financial goals of the parks
Work closely with all Pass and Product managers at all SWE parks and Corporate partners to align and share best practices.
Serve as a project manager for special projects as needed
What it takes to succeed:
Bachelor’s degree in Marketing, Business, or a related business field
At least 3 years of experience in consumer promotion/activation development/marketing and new product development
Background in creating or building a customer loyalty program and/or experience with customer relationship management (CRM) systems, preferred
Excellent written and verbal communication skills with an ability to adapt communication style to a number of different audiences
Strong analytical skills and the ability to review data from multiple sources and recommend the best course of action
Able to demonstrate persistence and the ability to influence situations to achieve desired goals to generate high quality results on multiple projects and deadlines
Ability to manage and prioritize diverse projects
Able to multitask and work in a demanding, fast paced environment
Proficient in Microsoft Office applications
At least 18 years old
Valid state driver's license and be able to obtain a company driver’s license
Ability to work nights and weekends when needed.
The perks of the position:
- Paid Time Off
- Complimentary Park Tickets and Passes
- Park Discounts on Food and Merchandise
- Medical, Dental, and Vision Insurance
- 401K Retirement plan
- Voluntary Insurance
- Life Insurance
- Disability Benefits
- Tuition Reimbursement
- Dependent and Health Care Flexible Spending Accounts
- Employee Assistance Program
- Legal Assistance Plan
EEO Employer:
SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.
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