Marketing Manager - Engagement & Retention
At a glance
Mid-level General Marketing role at AustralianSuper. Melbourne · full-time.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build an empowered, accountable team by coaching six engagement marketing specialists
- Design, deliver and monitor member campaigns, education and communications across multiple channels
- Use member needs and data to improve retention, engagement, transactions and positive actions
- Create simple, personalised experiences through strong creative and design practices
- Coordinate messaging, channel priorities, planning and results reporting with teams across the organisation
What you bring
- Marketing or communications experience, preferably in superannuation or financial services
- People leadership covering coaching, development and performance management
- A tertiary qualification in marketing, communications or a related field
- Experience managing end-to-end communications projects for multiple channels and audiences
- Retention campaign experience across owned and paid channels, plus strong strategic, creative, analytical and planning skills
Who this fits
You’ll suit a hands-on marketing leader who combines lifecycle campaign delivery, data-led thinking and team development. The role is based in Melbourne and offers a blended working environment with flexibility. Australian or New Zealand citizenship, or Australian permanent residency, is required. You may choose a traditional phone screening instead of the company’s AI screening when invited.
From the employer
At AustralianSuper, we truly care about our colleagues. We know work and life are intertwined. That’s why we support the diverse needs of everyone and have policies that enable us all to thrive and be truly flexible. We ensure diversity is celebrated for the opportunity it provides us all to learn and grow and deliver better outcomes for members.
Your new role
This is an exciting opportunity to lead a talented team of six marketers and play a pivotal role in shaping how AustralianSuper supports members make the most of their super. You'll influence a broad range of member initiatives, drive innovation and help deliver meaningful outcomes at scale.
Combining strategic thinking, data-led decision making and exceptional people leadership, you'll deliver impactful lifecycle marketing, communications, guidance and education programs that help members get more from their super. You'll identify opportunities to strengthen multi-channel engagement, improve retention and create simple, personalised experiences that make a real difference to members' financial futures.
Key duties include but are not limited to:
· Lead, coach and develop a team of six Engagement Marketing specialists, creating an environment of empowerment, accountability and continuous improvement.
· Take a hands-on role in designing, delivering and montioringmulti-channel member engagement campaigns, education and communications initiatives.
· Identify opportunities to improve member retention, engagement, transactions and positive actions.
· Understand the member needs and consider the full experience, championing best practice creative development and design.
· Provide clear project updates and contribute to member engagement planning, prioritisation and results reporting.
· Collaborate across departments to align messaging, prioritise channels and deliver consistent member experiences.
What you’ll need
· Proven experience in marketing or communications, ideally within superannuation or financial services.
· Demonstrated people leadership experience, including coaching, development and performance management.
· Tertiary qualification in Marketing, Communications or similar.
· Extensive experience developing and project managing end-to-end communications across multiple channels and audiences.
· Retention campaign management experience across owned and paid channels.
· Strong strategic, creative, analytical and planning capabilities.
· Demonstrated stakeholder management and relationship-building skills.
Life at AustralianSuper
AustralianSuper is committed to colleague development, and we support our people with ongoing learning, coaching and training, as well as career opportunities across our expanding global organisation. We offer generous leave entitlements and promote a blended working environment in which all roles can flex, and we’re happy to discuss what this looks like for you.
We are committed to supporting our diverse workforce in a way that is inclusive and embraces diversity in all its forms. If you require any reasonable adjustments to the recruitment process or the role, please let our recruitment team know.
What’s Next
Apply now, if you share our values of Energy, Integrity, Generosity of Spirit and Excellent Outcomes and would like the opportunity to work in a challenging, growing and rapidly evolving team to deliver outstanding results.
AustralianSuper uses AI to review resumes and conduct initial phone interviews. This involves processing your resume, cover letter, and voice recording in Australia and the USA to help assess your suitability for the applied role. When invited to an AI phone screening, you may opt for a traditional phone screening instead. For information on how we handle your personal data, please refer to our Candidate Privacy Policy.
https://www.australiansuper.com/careers/candidate-privacy-notice
Australian or New Zealand citizenship or Australian permanent residency status is required.
Agencies please note: this vacancy is being managed directly by AustralianSuper’s Talent Acquisition team. We will contact our preferred agency partners should we require additional support. Thank you.
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