Brand Content Specialist

Seaworldentertainment Open · verified Sep 18, 2026

Busch Gardens Williamsburg Full-time Mid-level Content Creation

Mid-level Content Creation role at Seaworldentertainment. Busch Gardens Williamsburg · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll create signage and video that tell stories around events, attractions, app awareness, and admission offerings
You'll design assets for sales, PR, membership, email, and social across both park brands
You'll coordinate agencies and internal partners on paid, digital, and in-park creative, including small shoots
You'll build campaign guides and content packages while maintaining the internal asset library for brand consistency

What you bring

You have an associate or bachelor's degree in marketing, communications, or a related area, or equivalent education and marketing experience
You bring at least two years in advertising or graphic design
You must be proficient with Adobe design software and able to produce original content
You're organized, detail-focused, adaptable in communication, and effective at solving problems in a busy setting
You can lift 20 pounds and push or pull up to 50 pounds

Who this fits

This role suits a collaborative, creative person who can manage multiple priorities and communicate with different audiences. You'll work on-site in Williamsburg, Virginia, supporting Busch Gardens and Water Country USA. Availability for nights, weekends, and holidays is required as needed.

From the employer

Busch Gardens is a place of thrills, fun and positive, lasting memories. And that's just what its like to work here! As a key member of our team, you'll play a major role in bringing happiness and excitement to people from around the world. If you're dedicated, dependable and driven to deliver exceptional guest service, this is a place for you!

Role summary:

The Content Specialist will support day-to-day graphic design support for Busch Gardens and Water Country USA, creating and organizing high-quality graphic assets that power digital channels, in-park signage, and sales collateral.

Reporting to the Advertising and Brand Manager, this role will focus on hands-on production, ensuring a consistent pipeline of graphical content aligned with brand strategy.

What you'll do:

Drive storytelling through the development of in-park Marketing signage creative and video content supporting events, new attractions, mobile app awareness and admission products.
Provide graphic support for owned Marketing channels (Sales, PR, Membership, email, social) for the Busch Gardens Williamsburg and Water Country USA brands
Work with a variety of agencies and internal resources to develop creative assets for use in paid media, digital channels and in park. This includes leading minor marketing film and photo shoots, including planning, logistics and day-of support.
Assist with creating branded reference guides and compelling content packages to support key messages and campaigns for Busch Gardens & Water Country USA throughout the year.
Act as a local brand steward by managing and organizing the internal asset library. Promote message and graphic continuity across all marketing and in-park departments.
This is an on-site position, located in Williamsburg, VA

What it takes to succeed:

Enthusiastic and creative team player who thrives on collaboration and innovation
Highly detail-oriented and fast learner with resourceful problem-solving skills
Strong organizational skills and ability to manage priorities in a fast-paced environment
Excellent communication skills (written and verbal) with an ability to adapt communication style to different audiences
Passion for the Busch Gardens and Water Country USA brands and ability to bring them to life in a compelling way

Requirements

Associates or Bachelor's Degree in Marketing, Communications, or related field, or equivalent combination of education and marketing experience.

2+ years advertising or graphic design experience.
A portfolio of work exemplifying graphic design experience is encouraged.

Strong experience with graphic design editing software (Adobe suite) is required.
Experience with photography and video-editing software (iMovie, Final Cut Pro, etc.) preferred.
Proven ability to create engaging original content.
Marketing or industry experience preferred.
Ability to work nights, weekends and holidays as needed.
Lift 20 pounds and push/pull up to 50 pounds.

Compensation: $22.00 per hour

The perks of the position:

Paid Time Off
Complimentary Park Tickets and Passes
Park Discounts on Food and Merchandise
Medical, Dental, and Vision Insurance
401K Retirement plan
Voluntary Insurance
Life Insurance
Disability Benefits
Tuition Reimbursement
Dependent and Health Care Flexible Spending Accounts
Employee Assistance Program
Legal Assistance Plan

EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.