Global Head of Marketing - Strategic Business Unit OTC
At a glance
Leadership Marketing Leadership role at Schülke. Norderstedt.
Pay not stated Marketing Leadership salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll set the global OTC marketing direction around business goals, growth plans and commercial results
- You'll expand portfolio growth, market presence and profitability across international markets
- You'll build consumer brands such as Octenisept and lead campaigns across channels and touchpoints
- You'll use consumer research, market intelligence, analytics and AI tools to improve marketing impact
- You'll lead an international team, support launches and work with sales, R&D, regulatory and other partners
What you bring
- You bring extensive Brand Marketing leadership in Consumer Healthcare or FMCG
- You have built, grown and scaled brands across international markets
- You know brand strategy, portfolio management and go-to-market delivery
- You have led transformation, developed strong teams and influenced senior stakeholders
- You communicate fluently in English; German is an advantage
Who this fits
You’ll thrive if you pair strategic vision with practical execution, commercial judgment, energy and an entrepreneurial leadership style. The role suits someone comfortable leading change, challenging established approaches and developing an international marketing organization. It is based in Norderstedt, Germany, with flexible hours and remote work available.
From the employer
Shape the future of OTC brands
At schülke, we are driven by one purpose: protecting lives worldwide. As an international healthcare company and trusted expert in infection prevention and hygiene, we develop innovative solutions for healthcare professionals, industry partners and consumers alike.
As an experienced and visionary marketing leader, you combine strategic thinking with a hands-on mindset and are passionate about building strong brands, driving growth and leading organizations through transformation in international environments.
As Global Head of Marketing, SBU OTC (m/f/d), you will play a key role in shaping the future of our international OTC business. Working closely with senior leaders, you will drive sustainable business growth, strengthen market positions, increase profitability and accelerate the development of our OTC portfolio across multiple markets. You will lead the growth and international development of Octenisept, one of Europe's most trusted OTC brands.
Your responsibilities
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Define and execute the global marketing strategy for our OTC portfolio, ensuring strong alignment with business objectives, growth ambitions and commercial performance targets
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Drive sustainable business growth, market share expansion and profitability across the global OTC portfolio
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Further strengthen and expand our consumer healthcare brands, including Octenisept, through impactful brand-building and consumer-focused marketing initiatives
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Drive international market development and support the successful launch of new products and categories across key markets
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Lead the development and execution of integrated marketing campaigns across multiple channels and consumer touchpoints
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Leverage consumer insights, market intelligence and performance analytics to identify growth opportunities and optimize marketing effectiveness
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Lead digital transformation incl using AI tools
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Collaborate closely with Sales, Innovations, Scientific Excellence, R&D, Regulatory Affairs and other key stakeholders to translate strategy into measurable business impact
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Foster a culture of innovation, continuous improvement and commercial excellence across the marketing organization
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Lead, inspire and develop an international marketing team while driving change, reinforcing organizational capabilities and creating momentum for future growth
Your profile
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Extensive leadership experience in Brand Marketing within Consumer Healthcare or FMCG
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Proven track record of building, growing and scaling brands across international markets
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Strong experience in brand strategy, portfolio management and go-to-market execution
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Demonstrated success in transformation and change management environments
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Ability to combine strategic vision with a pragmatic, execution-oriented approach and a strong commercial mindset
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Experience leading and developing high-performing international teams and influencing senior stakeholders
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An entrepreneurial, hands-on leadership style with the ability to inspire others, challenge the status quo and drive sustainable growth
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High energy, agility and the ambition to make a real difference in a dynamic and evolving business environment
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Excellent communication and stakeholder management skills
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Fluency in English is essential; German language skills are an advantage
Our offer
- 30 days of vacation
- Flexible work hours and the option to work remotely
- Short decision-making processes with plenty of creative freedom
- Performance-based compensation
- Employee discounts, company fitness programs, and the option to lease a Jobrad bike
Ready to shape the next chapter of our international OTC business? We look forward to receiving your application.
Schülke & Mayr GmbH
Human Resources
Robert-Koch-Straße 2
22851 Norderstedt
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