Media Planning Specialist for Nordic region

Scania scania.com Open · verified Sep 16, 2026

Vilnius Mid-level Paid Media

Mid-level Paid Media role at Scania. Vilnius.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build media plans around marketing goals and audience needs
You'll select digital and social channels, then coordinate buying and campaign delivery
You'll guide budget choices and improve media investment using performance results
You'll assess markets, audiences, and campaign data to find optimization opportunities
You'll advise on paid media practices and manage advertising-platform access

What you bring

You bring experience in media planning, media buying, or digital advertising
You can analyze campaign data and manage budgets for stronger media returns
You understand digital and social advertising platforms
You can manage projects and stakeholders across teams and markets while working independently
You communicate excellently in written and spoken English and keep up with industry developments

Who this fits

This role suits a structured, analytical marketer who can work across the Baltic and Nordic countries and the UK. It is a hybrid, temporary maternity-leave replacement with flexibility across Scania's European organization, preferably in Vilnius or Kaunas. Your CV must be submitted in English

From the employer

Media Planning Specialist

(temporary replacement during maternity leave)

Location: Flexible within Scania's European organization, preferably in Vilnius or Kaunas, Lithuania

Work arrangement: Hybrid position
Reporting to: Head of Community, Production and Media

Please note: CVs must be submitted in English.

Driving the shift towards a sustainable transport system

At Scania, our purpose is clear: to drive the shift towards a sustainable transport system. We are looking for a Media Planning Specialist to join our Regional Marketing organization (Baltic and Nordic countries, UK) and help ensure our marketing campaigns reach the right audience through effective, data-driven media strategies.

If you are passionate about digital marketing, media planning, campaign optimization, and turning insight into results, this could be the next step in your career.

Your role

As a Media Planning Specialist, you will be responsible for developing, implementing, and optimising media plans that support Scania's marketing objectives. You will work closely with colleagues across markets and communities, as well as external partners, to deliver impactful campaigns and maximize return on investment.

Your responsibilities will include:

Developing media plans aligned with marketing goals and target audience needs.
Selecting and recommending the most effective media channels across digital and social platforms.
Coordinating media buying and campaign execution together with internal stakeholders and external agencies.
Supporting budget allocation decisions to optimize media investments.
Monitoring campaign performance and identifying opportunities for continuous improvement.
Providing expert guidance on media planning and paid media best practices.
Managing user access, permissions, and platform administration for advertising platforms.
Conducting market and audience analysis to inform media planning decisions.
Collaborating with marketing teams across markets to ensure integrated campaign delivery.

Who you are

We believe you are a structured and analytical marketing professional with experience in media planning, media buying, or digital advertising.

You likely bring:

Experience in media planning, media buying, or a similar role within a marketing department or agency.
Strong analytical skills and confidence working with campaign and performance data.
Understanding of digital and social media advertising platforms.
Experience in managing budgets and optimizing media investments.
Strong project management and stakeholder management skills.
Ability to work independently while collaborating across multiple teams and markets.
Excellent communication skills in English, both written and spoken.
Curiosity to stay updated on new trends, technologies, and best practices within media and advertising.
Experience working in an agency would be taken as a bonus.

What we offer

At Scania, you will join a global company undergoing an exciting transformation. You will work in an international environment where collaboration, continuous improvement, and innovation are part of everyday life.

We offer:

A purpose-led organization committed to sustainable transport.
Opportunities for professional growth and development.
An international network of colleagues and experts.
A collaborative and inclusive culture built on respect and trust.
The opportunity to influence how Scania reaches and engages customers across markets.
Salary: €4500 - €4800 gross/month, depending on experience and competencies.

Application

We look forward to receiving your application and learning more about how your experience and ambitions can contribute to Scania's continued success.

Together, we are driving the shift.