Media Planning Specialist

Klick Open · verified Sep 13, 2026

Hybrid Toronto Full-time Mid-level Paid Media

Mid-level Paid Media role at Klick. Toronto · full-time · CA$60,000–CA$68,000 base.

SalaryStated by Klick

CA$60,000 – CA$68,000

Base salary for this role, in CAD per year, as published in the posting.

This role, from KlickOur estimate for the market: CA$85,000–CA$90,000

Below the market median of CA$87,500 for mid-level paid media roles in Toronto.

Worked out from 5 postings that stated pay, median CA$87,500. Last updated Sep 9, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll help shape digital plans for paid search, display, video, social, email, and mobile audiences
You'll assign channel budgets, watch delivery, and help improve results against agreed KPIs
You'll launch and refine active campaigns, keeping setup accurate, compliant, and effective
You'll turn campaign results into reports, findings, and recommendations
You'll coordinate with operations, finance, project management, SEM, biddable, analytics, and client services

What you bring

You bring two or more years of practical digital media planning or campaign execution
You've supported paid digital work across multiple channels and can point to measurable results
You can interpret campaign data and turn it into optimization advice
You've used DCM, Datorama, Genome, Excel, PowerPoint, or comparable tools
You've worked with internal teams and media vendors to deliver campaigns

Who this fits

This suits someone building depth in digital media while working with senior planners, operations, analytics, and client teams. The Toronto-based role is hybrid and supports healthcare audiences in the US market. US healthcare or pharmaceutical agency experience, regular AI use, budget exposure, mentoring, and process improvement are stated as advantages rather than requirements.

From the employer

The Klick Group—comprising Klick Health (including Oxford PharmaGenesis, Klick Katalyst, and btwelve), Klick Media, Klick Applied Sciences (including Klick Labs), and Klick Consulting—is an ecosystem dedicated help life sciences brands achieve their full potential through best-in-class marketing and advertising, media, medical affairs and communications, market access, real-world evidence, and technology and analytics consulting — powered by 500+ in-house medical experts and award-winning data science and AI capabilities. Founded in 1997, we have offices in Toronto, New York, Oxford, London, Cambridge, Cardiff, Melbourne, Philadelphia, Saratoga Springs, São Paulo, and Singapore. One of the most-awarded health agencies on the planet, Klick recently made history as Cannes Lions Healthcare Agency of the Year, Healthcare Network of the Year, and Independent Agency of the Year – Health. Klick is also consistently recognized for its people-first culture, including Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Most Admired Corporate Culture, and a FORTUNE Best Workplace in Advertising.

About Our Creative Craft
Our Creative Craft brings Klick's ideas to life through storytelling, design, and experience. This craft blends imagination with strategy to create work that is emotionally resonant and culturally relevant. Creative teams collaborate across disciplines to simplify complexity and humanize healthcare. Their work drives engagement, understanding, and meaningful action across channels.

The Media Planning Specialist supports the development and execution of digital media campaigns that reach healthcare audiences across the US market. This role works closely with senior media planners, media operations, analytics, and cross-functional teams to translate data into effective media strategies. The Media Planning Specialist contributes to campaign planning, execution, optimization, and reporting while building a strong foundation in digital media best practices.

What You’ll Do

Develop and support digital media plans across paid search, display, video, social, email, and mobile channels using platform and audience data.
Allocate and manage budgets by channel, monitor pacing, and support optimization against defined KPIs with Analytics and Media Operations.
Execute and optimize live campaigns using media platforms and tools, ensuring accuracy, compliance, and performance.
Produce performance reports and insights that evaluate campaign effectiveness and inform recommendations.
Collaborate with Media Operations, Finance, Project Management, SEM, Biddable, Analytics, and Client Services teams to deliver integrated campaigns.

Required:

2–3+ years of hands-on digital media planning or execution experience, including campaign setup, optimization, and reporting.
Experience supporting paid digital campaigns across multiple channels such as search, display, video, or social, with measurable performance outcomes.
Demonstrated ability to analyze campaign data and translate insights into optimization recommendations.
Hands-on experience using media and operational tools such as DCM, Datorama, Genome, Excel, PowerPoint, or equivalent platforms.
Experience collaborating with cross-functional teams and media vendors to execute campaigns effectively.

Desired:

Comfort and enthusiasm for using AI as a regular part of how work gets done.
Experience working on US healthcare or pharmaceutical campaigns in an agency environment.
Exposure to budget management, pacing, and reconciliation processes.
Experience supporting or mentoring junior team members or coordinators.
Interest in contributing to new business initiatives or process improvements.

This posting is for an existing role at Klick. The base salary range for this position is between $60,000 - $68,000. The final amount offered will be determined based on several factors such as a candidate's work location, their unique skill set, education, and prior work experience.

Our Commitment to Inclusion

Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at careers@klick.com and we will work with you to meet your accessibility needs and ensure you have a positive experience.