Growth & Lifecycle Marketing Specialist
Remote Worldwide Tbilisi Full-time Mid-level Email Marketing
At a glance
Mid-level Email Marketing role at scandiweb. Remote · full-time.
Pay not stated Email Marketing salary
RoleEmail Marketing
SeniorityMid-level
LocationWorldwide
WorkplaceRemote
EmploymentFull-time
PostedOct 26, 2026 · 2d ago
Also hiring inTbilisi
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Build automated journeys from welcome messages through win-back campaigns across email, SMS and other channels
- Personalize messages using customers’ purchase patterns and activity on the site
- Test offers, creative, copy and channels, then use results to improve campaign performance
- Run Google and Meta ads, tracking whether clicks lead to purchases and repeat business
- Review client marketing platforms, integrations and inbox placement, and resolve setup or delivery problems
What you bring
- You have driven retention, customer lifetime value and revenue through lifecycle marketing and digital acquisition in ecommerce
- You can work hands-on with lifecycle platforms, complex data connections, personalization and email deliverability
- You use GA4, Meta Ads Manager and data visualization tools, and have run A/B tests across email, landing pages and ads
- You can turn business goals into lifecycle plans independently and present them clearly to clients and stakeholders
Who this fits
This role suits someone comfortable owning lifecycle strategy and execution while working directly with clients and collaborating with creative, technical and media teams. You’ll also review junior colleagues’ campaign work and provide guidance. Strong English communication is required. The role is listed as remote.
From the employer
“For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner.” Antons Sapriko, Company Founder
What we look for is a mindset of learning, drive, and honesty. Even if you don’t tick every expectation, please consider applying!
- Proven experience driving retention, customer lifetime value (LTV), and revenue growth through lifecycle marketing and digital acquisition strategies in eCommerce.
- Understanding of modern lifecycle tools (e.g., Klaviyo, Bloomreach, Customer.io, Mailchimp) with experience managing complex data integrations, dynamic personalization, and deliverability health.
- Analytical mindset with hands-on proficiency in Google Analytics (GA4), Meta Ads Manager, and data visualization tools.
- Proven experience running and scaling A/B tests across emails, landing pages, and ads to improve performance.
- Ability to turn high-level business goals into actionable lifecycle roadmaps without needing step-by-step guidance.
- Excellent client-facing and communication skills in English, with experience presenting strategies to stakeholders and collaborating with cross-functional creative, tech, and media teams.
- Experience with AI tools would be a plus (especially Claude). Using AI is expected of everyone at scandiweb. We use it for a more efficient way to do our work; however, you are still responsible for the output, so the standard stays high when using AI tools.
What we look for is a mindset of learning, drive, and honesty. Even if you don’t tick every expectation, please consider applying!
- Build and manage customer journeys, from welcome series to win-back campaigns, across Email, SMS, and other channels.
- Use customer purchase habits and site activity to send automated, personalized messages.
- Test different offers, designs, messaging, and channels to continuously improve marketing performance.
- Run paid ads on platforms like Google and Meta, making sure ad clicks turn into paying, repeat customers.
- Track key business metrics like customer value and retention, then share actionable next steps with clients and leads.
- Review client email platforms and tech tools, handle system setups, ensure emails land in the inbox, and fix tech issues.
- Review campaign setups, copy, and briefs from junior team members, providing guidance, quality control, and actionable feedback.
- Keep up with online shopping trends, new AI tools, and privacy rules to pitch fresh ideas and tactics.
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