Brand Marketing Manager (Korean Bilingual)

SBT Global, Inc. Open · verified Aug 15, 2026

On-site Irvine Full-time Manager Brand Marketing

Mid-level Brand Marketing role at SBT Global, Inc.. Irvine · full-time · $85,000–$110,000 base.

SalaryStated by SBT Global, Inc.

$85,000 – $110,000

Base salary for this role, in USD per year, as published in the posting.

This role, from SBT Global, Inc.Our estimate for the market: $94,000–$145,000

Below the market median of $128,000 for mid-level brand marketing roles in Irvine.

Worked out from 10 postings that stated pay, median $128,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build annual brand plans, launch roadmaps, positioning, messaging, and marketing investment recommendations
Run integrated digital, social, influencer, and retail media campaigns while improving paid-media returns
Create retail activations, promotional calendars, and additional placements for national accounts
Align sales, operations, finance, global brand, and e-commerce teams on demand, messaging, and channel consistency
Analyze sales and marketing results, then surface growth opportunities and executive performance insights

What you bring

Bachelor’s degree in marketing, business, or a related field
At least five years in brand marketing within beauty, skincare, or CPG
Korean bilingual ability
Knowledge of retail marketing and trade promotion, plus a record of managing product launches
Strong Excel, data interpretation, leadership, and communication skills

Who this fits

You’ll suit this role if you’re a Korean-bilingual brand marketer with beauty, skincare, or CPG experience. You’ll work full time onsite in Irvine, supporting brand growth across North American retail and distribution channels. The role values national retailer experience and requires coordination across sales, operations, finance, global brand, and e-commerce teams.

From the employer

Full-Time (On Site)

Salary: $85,000 – $110,000 DOE

Korean Bilingual required

We are seeking a strategic and performance-driven Brand Marketing Manager to lead brand growth initiatives across national retail and distribution channels.
This role will drive go-to-market strategy, retail activation, and integrated marketing execution to accelerate sell-through and strengthen brand equity in North America. The ideal candidate brings strong experience in beauty or CPG marketing and understands how to align brand storytelling with retail performance.

1. Brand Strategy & Growth Planning

Develop annual brand marketing strategy and growth roadmap
Lead go-to-market planning for new product launches
Define positioning, messaging, and competitive differentiation
Manage brand P&L input related to marketing investment

2. Campaign & Content Execution

Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)
Manage creative agencies and external partners
Oversee paid media performance and ROI optimization
Track KPIs including sell-through lift, traffic, and brand awareness metrics

3. Retail & Channel Marketing

Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty)
Develop in-store activation, promotional calendars, and secondary placements
Support line reviews and retailer presentations with marketing strategy
Align digital campaigns to support retail sell-through

4. Cross-Functional Leadership

Collaborate with Sales, Operations, and Finance to align demand planning
Coordinate with global brand teams on product updates and messaging
Work with e-commerce team on DTC and marketplace alignment
Ensure brand consistency across all channels

5. Analytics & Performance Optimization

Analyze sales and marketing data to identify growth opportunities
Monitor promotional ROI and trade marketing efficiency
Provide executive-level reporting and performance insights

Bachelor’s degree in Marketing, Business, or related field
5+ years of brand marketing experience in Beauty, Skincare, or CPG required
Experience working with national retailers strongly preferred
Strong understanding of retail marketing and trade promotion
Proven experience managing product launches
Analytical mindset with strong Excel / data interpretation skills
Strong leadership and communication skills
Korean Bilingual required

Preferred Experience

Experience in K-Beauty or international brand expansion
Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)
Experience managing multi-brand portfolio
Understanding of sell-in vs. sell-through dynamics

All your information will be kept confidential according to EEO guidelines.