growthroles

Stanley Black & Decker Leadership Program - Brand & Product Marketing

Sbdinc Open · verified Sep 18, 2026
Towson Full-time Mid-level Product Marketing

Mid-level Product Marketing role at Sbdinc. Towson · full-time · $51,700–$83,300 base.

SalaryStated by Sbdinc
$51,700 – $83,300
Base salary for this role, in USD per year, as published in the posting.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Support oversight of assigned brand and product portfolios
  • Use analytics, insights and reporting to improve margins, assortment and portfolio strategy
  • Advise cross-functional partners on category plans, pricing, launches and growth expectations
  • Coordinate product lifecycles and cross-department work from concept through delivery
  • Create marketing materials and conduct end-user and competitor research to support launches

What you bring

  • A bachelor’s degree in marketing, communications, business, analytics, consumer behavior, informatics or a related field
  • Leadership experience, strong academics and relevant product, category, brand or insights internships
  • Independent and collaborative working habits, with clear communication and presentation skills
  • Quantitative, analytical, creative problem-solving and conceptual thinking abilities
  • Strong organization, proactive prioritization and resourcefulness when handling multiple assignments

Who this fits

This role suits a recent graduate pursuing a long-term career in product-focused work. You’ll move among assignments, projects and teams every eight months in a hybrid program based in Towson, Valley City or New Britain. Relocation may be required for at least one rotation.

From the employer

Stanley Leadership Development Program – Brand and Product

Towson, MD | Valley City, OH | New Britain, CT

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER®

Why SLP?

The Stanley Black & Decker Leadership Development Program (“SLP”) is a high-profile rotational program that is an integrated process for accelerating the development of our future leaders. It is geared toward recent graduates with Product/Marketing experience and a relevant business degree with a passion for a long-term career in Product-focused roles.

The program offers invaluable experiences for early-career associates seeking challenging developmental opportunities to jump-start their careers.


Brand & Product SLPs work in 3 rotations over 2 years across the United States. Each rotation has project assignments that allow participants to become familiar with how we do business and contribute to the success of the company.

Each Brand & Product SLP will have one rotation in Product Management, one rotation in Category Management, and a final “flex” rotation that will be assigned based on their career goals and interests. A list of potential flex rotations includes but is not limited to: Brand Management, Creative Marketing, Strategy & Insights, Sales, etc.

About Product Management:

Responsible for the product roadmap and overseeing a product throughout its lifecycle. Product partners with cross-functional teams to ensure that all products meet customer and business needs and align back to the overall brand and category strategy.

Product Management collaborates with designers, engineers, marketing and sales teams to design and build products that service the needs of our end user, align to relevant CTQ’s and create a competitive advantage in the marketplace. Additionally, they conduct market research and communicate with external stakeholders to get feedback and relay important information.

Product Management also manages resource planning and works with operations and engineering to drive Design To Value (DTV), productivity and cost reduction.

About Category Management:

Responsible for planning, executing, and analyzing all go-to-market activities for a specific product category and brand through the lifecycle of a product. Continuous improvement is foundational to the work Category does.

Category develops and implements brand and category strategies underpinned by lifecycle management, conduct regular market analysis, and manage the marketing budget allocation. It is important for Category to understand their company's overall business strategy and align their category strategy with the company's goals.

Category also ensures correct brand and channel positioning with a clear and consistent brand message and drive commercial resource allocations.

careers.

The Job:

As a part of the SLP program, you’ll be part of our Brand and Product Function with key projects and initiatives including:

  • With guidance, assist in managing Product & Brand portfolios
  • Drive margin growth, portfolio optimization, and strategy through best-in-class analytics, insights, and reporting
  • Provide strategic counsel to cross-functional partners in regard to category strategy, pricing, product assortment, margin and growth expectations, and product launch plans
  • Manage the complete product lifecycle process, alongside senior product experts, from concept to delivery
  • Closely collaborate, work and lead cross-department teams and business groups, such as engineering, manufacturing and finance to drive and develop new products and categories that meet company objectives
  • Develop and implement relevant marketing collateral, point-of-purchase displays, advertising materials and web content to promote your managed product portfolio.
  • Maintain an awareness of trends in the industry and related industries and develop a deep understanding of the end users of their product and category lines to incorporate these insights into successful new product launches
  • Report out/present to Program peers and company leaders about your project deliverables on a regular rhythm
  • Conduct end-user and competitive market research to determine pricing, margin and profitability targets

The Person:

You love to learn, grow, and be acknowledged for your valuable contributions. You’re not intimidated by innovation. You also have:

  • Bachelor’s degree in Marketing, Communications, Business Administration, Business Analytics, Consumer Behavior, Informatics, or other related fields
  • Demonstrated leadership experience paired with strong academic background.
  • Prior internships in Product, Category, Brand Marketing, Marketing Insights, or other related fields.
  • Ability to work autonomously and within a team without constant direction or supervision.
  • Strong communication skills: verbal, written, and interpersonal; presentation and facilitation skills, social media savvy communicator; ability to effectively communicate across potential language barriers
  • Demonstrated quantitative, analytical, creative problem solving, and conceptual skills
  • Resourceful with ability to navigate the unknown, finding solutions by navigating through internal and external channels
  • Excellent networking and collaboration skills; Proven ability to build alliances, influence others, and work in a team environment.
  • Strong organization skills and attention to detail; Ability to be proactive, prioritize work, and handle multiple assignments in a timely manner

The Details:

  • Must be willing to rotate work assignments, projects, and teams every 8 months throughout the program. Relocation for a minimum of one rotation may be required.
  • This hybrid role will begin in either Towson, MD, Valley City, OH or New Britain, CT.
  • Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
  • Discounts on Stanley Black & Decker tools and other partner programs.

And More:

You’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!


The Salary range for this position is $51,700.00 - $83,300.00

  • This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker. ​

  • The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.​

  • The successful candidate may be eligible for annual merit increases. ​

  • Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. ​

  • Discounts on Stanley Black & Decker tool sand other partner programs.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.


Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.


What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.


Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.


Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).


Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.


Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.


EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.


If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.


Know Your Rights: Workplace discrimination is illegal (eeoc.gov)


This employer participates in the Work Opportunity Tax Credit (WOTC) program. Applicants may be asked to voluntarily provide information to determine eligibility. Any information provided will be kept confidentially other than as required to make the necessary WOTC disclosures and in accordance with applicable laws.

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