Digital Marketing Specialist
At a glance
Mid-level Digital Marketing role at Sartorius. Shanghai · full-time.
Pay not stated Digital Marketing Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run WeChat, Channels, Bilibili and Red Note activity, including paid ads, brand voice and community replies
- Turn technical material into social-ready copy, formats and visuals that improve engagement and traffic
- Use Salesforce Marketing Cloud and SCRM to personalize content, support China deployment and generate leads
- Support integrated campaigns with product and campaign teams through coordinated digital assets
- Track channel results, spending and vendors, then report findings and recommend practical improvements
What you bring
- A bachelor’s degree in life science, business, marketing or a related discipline
- Three to five years of professional digital marketing experience in a comparable industrial, international setting
- Strong AI-assisted content creation and copywriting ability, plus Salesforce Marketing Cloud and SCRM experience
- A data-focused, process-minded approach with strong problem-solving and multitasking skills under tight timelines
- Fluent written and spoken English, with life sciences or pharma business knowledge preferred
Who this fits
You’ll suit this role if you can combine hands-on social marketing with marketing automation, analysis and content adaptation. You’ll work with global, campaign and product teams in the Shanghai position, so fluent English and comfort in an international environment matter.
From the employer
Responsibilities:
- Implement end-to-end social media operation and paid social ads, including WeChat, Channels, Bilibili and Red Note, maintain brand tone consistency and handle community comment interaction.
- Refine social media content, design creative formats and visuals, and make technical content better suited for social media dissemination.
- Design and implement social media campaigns to increase engagement and traffic.
- Collaborate with global team to deploy Salesforce Marketing Cloud in China
- Leverage Salesforce Marketing Cloud and SCRM system to understand customers and design personalized contents to increase intimacy and generate leads.
- Cooperate with campaign and product teams to support integrated marketing activities with matching digital assets, consolidate cross-channel performance data, summarize insights and propose actionable optimizations.
- Regularly measure and report applicable metrics and key performance indicators to give iterative suggestions
- Monitor and track spending to meet annual budget plan, drive vendor evaluation to optimize budget spend.
- Research social media trends, explore new platforms/tools, and stay current with the latest best practices.
Qualifications & Requirements
- Bachelor’s degree in life science, business, marketing, or related field
- 3-5 years extensive professional experience in digital marketing
- Experience in a comparable role within an industrial and international environment; business understanding in Life Sciences/Pharma industry is preferred
- Strong AI content generation skills and copy writing skills
- Experience in Salesforce Marketing Cloud and SCRM system
- Data-driven with a process-oriented mindset and skilled in problem-solving
- Strong at multi-tasking and aggressive timeline.
- Fluent in written and spoken English.
About Sartorius
Sartorius is part of the solution in the fight against cancer, dementia, and many other diseases. Our technologies help translate scientific discoveries into real-world medicine faster, so that new therapeutics can reach patients worldwide.
We look for ambitious team players and creative minds, who want to contribute to this goal and advance their careers in a dynamic global environment.
Join our global team and become part of the solution. We are looking forward to receiving your application.
www.sartorius.com/careers
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