Digital Marketing Manager (Maternity Cover 2027)

H&M Group Open · verified Sep 10, 2026

On-site Shanghai Contract Manager Digital Marketing

Mid-level Digital Marketing role at H&M Group. Shanghai · contract.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape digital plans around commercial and brand goals across mainland China
You'll run integrated campaigns across paid and free channels, including search, display and content
You'll track results with analytics and customer insight, then improve campaign performance
You'll work with regional teams, local partners and agencies to grow acquisition, engagement and retention

What you bring

You have leadership experience in digital marketing, paid media, performance marketing or a related area
You have managed integrated digital campaigns from development through delivery
You can use digital analytics and reporting tools to make informed decisions
You have handled media agencies, vendors and marketing budgets
You bring strong stakeholder, project management and communication skills

Who this fits

You’ll suit a customer-focused, commercially minded leader who sets direction, collaborates well and adapts quickly. The role covers mainland China and is a nine-month local contract in Shanghai, with four office days and one remote day each week. You need legal permission to work in China and should apply with an English CV and portfolio.

From the employer

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

As a Digital Marketing Manager at COS, you will lead the digital marketing strategy to drive brand awareness, customer engagement,online traffic and business growth across key markets. You will be responsible for planning and executing integrated digital campaigns, optimizing performance across paid, owned, and earned channels, and ensuring a seamless customer journey aligned with the brand's positioning.

This role will report to Head of Marketing and Communications APAC

What you will do:

Execute digital marketing strategies that support commercial and brand objectives.
Lead multi-channel campaigns across all free and paid digital channels, including search, display, and content marketing.
Monitor and optimize campaign performance using data, analytics, and customer insights.
Collaborate closely with regional, local stakeholders and agencies to deliver impactful marketing initiatives.
Drive customer acquisition, engagement, and retention through innovative digital solutions

Who you'll work with:

You will collaborate with the Regional Marketing Team, E-commerce team and their enablers, Controllers, OMNI Merchandisers, and External Agency teams.
You will play a key role in connecting business objectives with customer-focused digital experiences while working collaboratively with a diverse group of stakeholders.
Market coverage: CHINA Mainland.

Leadership experience in Digital Marketing, Paid Media, Performance Marketing, or a related field.
Proven experience developing and managing integrated digital marketing campaigns.
Strong analytical skills with experience using digital analytics and reporting tools.
Experience managing media agencies, vendors, and marketing budgets.
Excellent stakeholder management, project management, and communication skills.

Leadership capabilities

Purposeful, Sets clear direction and communicates a compelling, inspiring vision.
Passionate, Customer centred and committed to excellence, resilience and continuous improvement.
Outcome driven, with strong prioritisation, collaboration and execution skills.
Commercially creative and agile, able to solve problems, adapt quickly and make sound decisions.
Caring, authentic, inclusive leader who develops teams, builds trust and gives honest, constructive feedback.

This is a 9 months temporary contract based at our regional office in Shanghai.

If you feel this opportunity is exciting feel free to apply by sending in your CV and Portfolio in English as soon as possible, we only accept applications through our career page.

We value collaboration and believe that great ideas thrive when we work closely together. Therefore, this role is primarily office-based, with four days per week at the office to foster teamwork and engagement. One day per week, you'll have the flexibility to work remotely.

Please note this position is offered on a local contract, therefore you should have the legal right to work in China before applying. Other candidates are welcome to register their interest, and we will keep you in mind for future opportunities.

Inclusion & Diversity

At COS, we are committed to fostering inclusive, diverse, and equitable workplaces across our entire organisation. We believe that teams thrive when they bring together a wide range of backgrounds, perspectives, and experiences. This diversity enhances our ability to solve problems creatively, expand our thinking, and build meaningful connections with colleagues and customers around the world. That's why we consider all dimensions of diversity throughout our recruitment process—ensuring our workforce reflects the richness of the communities we serve.