Director Consumer Marketing Kevzara
At a glance
Leadership General Marketing role at Sanofi. Cambridge · full-time · $178,500–$257,833 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the US Kevzara consumer strategy and connect it to lifecycle priorities and long-term brand direction
- Turn clinical, market, and competitor learning into audience value propositions and strategic choices
- Advance digital, omnichannel, analytics, and AI-enabled consumer engagement through experimentation and testing
- Align medical, access, insights, field, global, finance, and technology partners around execution and investment
- Prioritize consumer marketing spend, track ROI/BOI, and use forecasts, scenarios, and dashboards to improve returns
What you bring
- Bring at least five years in biopharma marketing, commercial strategy, or a related field
- Show success shaping US consumer brand strategy across multiple lifecycle stages
- Know digital, omnichannel, analytics, and emerging AI use in commercial work
- Lead through matrix relationships, influence senior stakeholders, and align teams without direct authority
- Have managed or stewarded substantial budgets with ROI-focused optimization results
Who this fits
You’ll fit this role if you have US consumer brand leadership experience, strong commercial digital and analytics skills, and the judgment to guide senior partners without direct authority. The role is full-time and based in Cambridge, Massachusetts.
From the employer
Job Title: Director Consumer Marketing Kevzara
Location: Cambridge, MA
About the Job:
Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.
About Sanofi:
We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.
Main Responsibilities
Brand Strategy & Lifecycle Leadership
Lead the development and evolution of the Kevzara US Consumer brand strategy, ensuring alignment with lifecycle management (LCM) priorities and long‑term brand ambition.
Translate clinical, market, and competitive insights into clear strategic choices and differentiated value propositions for Consumer audiences.
Partner closely with Medical, Market Access, Insights, Field Leadership, and Global teams to ensure strategic cohesion and executional excellence.
Innovation, Digital, Analytics & AI Enablement
Drive the adoption of innovative Consumer engagement models, including advanced digital, omnichannel, analytics, and AI‑enabled strategies.
Champion experimentation and test‑and‑learn approaches to accelerate learning cycles and unlock new growth opportunities.
Collaborate with data science, digital excellence, and technology partners to embed predictive analytics, personalization, and automation into Consumer marketing.
Cross‑Functional & Matrix Leadership
Influence and align cross‑functional partners around strategic priorities, investment decisions, and performance expectations.
Serve as a senior thought partner to brand leadership, field teams, and executive stakeholders.
Lead without authority, modeling enterprise mindset, collaboration, and strategic clarity.
Financial Accountability & Performance Optimization
Own investment prioritization across Consumer marketing initiatives, ensuring resources are allocated to the highest‑value opportunities.
Establish and uphold rigorous ROI/BOI discipline, leveraging analytics to optimize performance and inform future investment decisions.
Partner with Finance and Insights to develop forecasting assumptions, scenario plans, and performance dashboards.
About You:
5+ years of progressive experience in biopharma marketing, commercial strategy, or related fields.
Demonstrated success leading US Consumer brand strategy, preferably across multiple lifecycle stages.
Strong expertise in digital marketing, omnichannel engagement, analytics, and emerging AI applications in commercial settings.
Proven ability to lead in a matrix environment, influence senior stakeholders, and drive alignment without direct authority.
Exceptional strategic thinking, communication, and decision‑making skills.
Experience managing or stewarding significant budgets with a track record of ROI‑driven optimization.
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
Sanofi US endeavours to make our career center accessible to any and all users. If you are experiencing difficulty and need assistance applying online, please call 1-866-SANOFI2 (1-866-726-6342) or click here
US and Puerto Rico Residents Only
Sanofi Inc. and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
North America Applicants Only
The salary range for this position is:
$178,500.00 - $257,833.33All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
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