Programmatic Account Manager - HoldCo

Samba samba.tv Open · verified Aug 17, 2026

On-site New York Full-time Manager Programmatic

Mid-level Programmatic role at Samba. New York · full-time · $96,000–$108,000 base.

SalaryStated by Samba

$96,000 – $108,000

Base salary for this role, in USD per year, as published in the posting.

This role, from SambaOur estimate for the market: $78,150–$108,125

Above the market median of $92,500 for mid-level programmatic roles in New York.

Worked out from 24 postings that stated pay, median $92,500. Last updated Aug 13, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Manage daily relationships with holding companies and uncover renewal and expansion opportunities
Guide agencies through audience planning, building, activation, and QA without running campaigns
Train teams to request, create, and deploy Samba audiences in programmatic workflows
Resolve audience delivery and integration issues with technical partners
Carry agency feedback to Sales, Product, Measurement, Revenue Operations, and Finance

What you bring

You keep learning about programmatic trends, agency structures, and CTV innovation
You anticipate agency needs and find ways to create value across teams and clients
You collaborate effectively across functions and navigate large, matrixed organizations
You represent audience products with a consultative, agency-first mindset

Who this fits

You’ll suit this role if you stay current on programmatic, agency models, and CTV while working comfortably across complex organizations. You must live within 50 miles of a Samba office and work onsite 3 days weekly from Tuesday through Thursday, shifting to 4 days from Monday through Thursday starting January 4th, 2027, with a possible move to 5 days later.

From the employer

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.

As a Programmatic Account Manager – HoldCo at Samba TV, you'll manage and grow relationships with major agency holding companies and their operating agencies. You'll ensure these partners derive maximum value from Samba's suite of audience targeting and measurement solutions. You'll work closely with Sales to support key HoldCo accounts (WPP, Omnicom/OMG, Publicis, Dentsu, Havas), drive audience activation strategies, and deliver a seamless agency experience across planning, activation, and measurement workflows. Your efforts will directly impact agency satisfaction, retention, and account growth within these holding company relationships.

Location requirement: Must live within 50 miles of a Samba office. Required in office 3 days a week (Tuesday through Thursday), moving to 4 days a week (Monday through Thursday) starting January 4th, 2027, with the possibility of moving to 5 days a week in office after that.

Requirements

Client Growth, Retention & Satisfaction
- Own day-to-day account management for a portfolio of holding company partners — including WPP, Omnicom/OMG, Publicis, Dentsu, and Havas — and their operating agencies
- Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across HoldCo relationships
- Ensure agency teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms
- Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within HoldCo organizations
- Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities across brands and agency teams

Who You Are

Curious – Always learning and staying current on programmatic trends, agency operating models, and CTV innovation within holding companies
Proactive – You anticipate agency needs and identify opportunities to add value across HoldCo teams and clients
Collaborative – You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations like WPP, Omnicom, Publicis, Dentsu, and Havas

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact. Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.