Head of Brand Marketing

Salted hellosalted.com Open · verified Sep 20, 2026

Remote Worldwide Full-time Director Brand Marketing

Leadership Brand Marketing role at Salted. Remote · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Shape brand identity and storytelling, with primary ownership of moonbowls
Keep positioning and messaging consistent across every customer touchpoint
Guide culinary direction with the CEO and R&D using brand values, market openings, and cultural trends
Own retention, loyalty, and occasion campaigns that increase repeat orders and customer value
Plan market launches while directing editorial, influencer, community, and media efforts

What you bring

A record of making brands stand out and launching campaigns that perform
Proof that your work has grown revenue and strengthened brand equity
Strong knowledge of customer behavior, cultural shifts, and paid, owned, and earned storytelling
Clear communication, close attention to detail, and cross-company collaboration skills
Experience leading teams, preferably in a high-growth company

Who this fits

You’ll suit a brand builder who combines strategic thinking with strong storytelling and customer insight. The role is remote, with a preference for people based in or willing to relocate to LA. You’ll work closely with senior leadership and guide team-based brand efforts.

From the employer

At Salted, we believe the future of restaurants doesn’t look anything like what we see today. The most important brands will be built outside four walls and will find new, innovative ways to build deep relationships with their customers. Currently, Salted is the largest delivery-first restaurant group in the US, with locations in 10 states and 20+ cities. We build, own and operate better-for-you restaurant brands that define how a new generation of customers want to eat. More info on our website.

We’re looking for a Head of Brand Marketing who will lead the charge as we turn our brands into household names. The right candidate is a passionate builder, a problem solver, a big thinker, and someone who has a pulse for how brands win their way into not only the culture zeitgeist, but the hearts and minds of customers.

Responsibilities:

Lead the identity development and storytelling behind our brands, with a primary focus on our flagship brand, moonbowls.
Ensure the consistency of our brand messaging and value proposition across all customer touchpoints.
Work closely with the CEO and R&D team to guide our culinary roadmap from a brand and market opportunity perspective (ie, How do we best reflect our brand values in our culinary offerings? What are the culinary and cultural trends that map to our brand values and should be on our roadmap?)
Own the post-purchase customer journey to maximize order frequency and customer lifetime value. You will spearhead retention strategies, digital loyalty initiatives, and occasion-based campaigns that drive repeat ordering behavior and brand stickiness. TLDR: you will drive evangelism!
Develop and manage a holistic strategy for introducing our brands into new markets, including social media and community outreach.
Develop high ROI opportunities to collaborate with digital influencers and build community engagement.
Direct the editorial strategy across all brand channels, creating a cohesive narrative that boosts community interaction and achieves sales targets.
Oversee the external brand communications strategy, shaping public perception with general and targeted media outlets
Partner directly with the CEO on high-level strategic planning and thought leadership initiatives.

Requirements:

Track record of making brands pop.
Builder mentality with a deep passion for storytelling.
Excellent communication skills and attention to detail.
Deep understanding of customer behavior, cultural trends, and storytelling across paid, owned, and earned channels.
Demonstrated success launching breakthrough campaigns, driving revenue growth, and building brand equity.
Experience managing teams and working collaboratively across an organization.
Experience working at a high growth company is a big plus.

Salary Range:

$150k-$220k

Benefits:

Medical, Dental, & Vision Plans
401k with up to a 4% employer match after one year
Unlimited PTO
Remote Work (but big plus if you are located in or willing to relocate to LA)
Paid Family Leave

To Apply:

If you feel you would be a good fit for this role, please send an email to [email protected] with "Head of Brand Marketing" in the subject line. Include a one-page pdf resume, and a very short note on why you think there might be the right person. We read every email.

Responsibilities and tasks outlined in this document are not exhaustive and may change as determined by the needs of the company.

Salted is an equal-opportunity employer committed to building an inclusive team. If you require accommodation during the application or interview process, please contact [email protected].