Senior Marketing Manager - China

About the role

Rystad Energy is seeking an enthusiastic, energetic, analytical, and adaptable Senior Marketing Manager to join our regional marketing team in Beijing. The ideal candidate will support the development and growth of regional marketing for Greater China, including, but not limited to, owning and driving regional marketing campaigns spanning brand awareness, event marketing, digital marketing and lead generation, while also supporting client-facing marketing initiatives for Mainland China. You will be part of the APAC regional marketing team and work closely with the global marketing verticals, regional commercial teams and other corporate teams, joining meetings and aligning with frameworks and best practices to understand and align strategies.

Key responsibilities

• Overall responsible for developing and executing Rystad Energy’s regional marketing plans (for APAC) and campaigns for the Greater China subregion and continuously optimizing based on success scores.
• Develop and execute the Account-Based Marketing strategy and activities for selected key regional accounts, including email campaigns, as part of the Client Marketing strategy.
• Partner with the growth marketing team to drive paid search, conversion rate optimization, lead nurturing and technical landing pages with responsibility for local posting and develop and execute multi-touch campaigns for attribution, nurturing and expansion.
• Manage end-to-end event planning and execution, including vendor management, venue coordination, event setup, onsite branding, pre- and post-event follow-up and performance tracking and reporting.
• Understand our target market and utilize marketing tactics – WeChat, whitepapers, webinars, webpages, email campaigns, broadcast, partnerships to nurture leads through the marketing bowtie and to sales-qualified leads.
• Support, as needed, marketing for high-value regional products and content campaigns for target segments, thought leadership and community-building efforts across the region.
• Understand the energy market and how different changes can be incorporated into the current marketing activities.
• Take part in regional commercial feedback by running surveys, interviewing Sales and gathering feedback to input into the overall regional marketing strategy
• Identify and support external events and partnerships associated with the sub-region’s needs.

Experience and qualifications

• 5-7 years of relevant work experience in regional marketing, account-based marketing, product marketing, digital marketing, or sales enablement.
• Bachelor's degree in marketing, advertising, communications or a business-related field.
• Excellent written and verbal communication skills, both in English and Mandarin Chinese.
• Previous experience in the energy sector, consulting industry, or DaaS/SaaS environment.
• Proven track record of organizing and executing events, webinars and content-based campaigns.
• Excellent verbal and written communication skills; all materials produced in English, with translation coordination as needed for local markets.
• Knowledge of CRM systems, marketing automation platforms, project management tools, webinar-hosting tools, Canva and basic videography/video editing capabilities.
• Strong ability to measure and interpret campaign data, both online and offline and translate findings into strategy.
• Deep understanding of the diverse cultural and business landscape across APAC markets.
• Strategic thinker with analytical skills and a drive to optimize campaign performance.
• Team player comfortable managing multiple stakeholders with strong opinions, across a matrixed organization.
• Strong multi-tasker with the ability to remain focused in a fast-paced, high-growth environment.
• Self-motivated achiever comfortable communicating with all seniority levels.
• Must be willing to collaborate across time zones (EMEA, Americas, APAC).
• A keen interest, knowledge and understanding of AI tools and how they can be used to enhance work and productivity.

Location

This position is based in Beijing, China and reports directly to the Vice President, Head of APAC Marketing, located in Singapore, with a dotted-line reporting relationship to the China Country Manager.

What we offer

• A global and quickly expanding international business culture
• A diverse, dynamic, entrepreneurial, and highly skilled working environment
• Development opportunities internationally
• Competitive compensation package and bonus plan
• Medical insurance coverage
• 21 days of paid vacation

Application process

Please include a cover letter, CV and other relevant documents in a combined PDF file when you upload your application. All applications must be sent exclusively via our portal. Application deadline: 16 October 2026.

About Rystad Energy

Headquartered in Oslo, Norway, and with offices across the globe, Rystad Energy is an independent Energy research and business intelligence company providing data, tools, analytics, and advisory services to clients exposed to the energy industry across the globe.

Rystad Energy offers a range of global databases and research products for companies in the Oil & Gas, Oilfield Services, and Renewables sectors, as well as for Investors, Investment Banks, and Governments. We also provide a range of advisory services for our clients with capabilities across the Energy value chain.

Rystad Energy is a rapidly growing company providing next-generation analytical tools and advice to the industry. Rystad Energy combines a high-performance culture with a deeply collaborative ethos, providing ample opportunities for growth, learning, contribution, and career advancement. Read more at www.rystadenergy.com