Director of Partnerships - Consultants & Health Plans (Remote)

Rula rula.com Open · verified Sep 13, 2026

Remote Los Angeles Full-time Director Channel & Partnerships

Leadership Channel & Partnerships role at Rula. Remote, United States · full-time · $234,000–$278,350 base.

SalaryStated by Rula

$234,000 – $278,350

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll grow employer opportunities through relationships with benefits consultants and health-plan sales organizations
You'll lead client discussions from discovery and solution framing through follow-up and next steps
You'll prospect across channels, uncover business pain, and create urgency around employer needs
You'll explain self-funded and fully insured models while clarifying Rula's behavioral health value
You'll maintain accurate CRM records and manage a structured partnership pipeline

What you bring

You bring at least ten years in healthcare, including seven years in customer-facing sales or account management
You've built trusted connections with consulting and health-plan communities and influenced employer business through them
You understand self-funded and fully insured plans and how advisors help employers evaluate them
You can independently handle client conversations spanning discovery, positioning, and follow-up

Who this fits

This role suits a consultative healthcare seller who can translate complex value into clear pitches and navigate objections. You must be based in the United States, with Hawaii excluded from hiring. A West Coast base or strong regional network is useful, and the role includes up to twenty percent travel

From the employer

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.

About the Role

As the Director of Partnerships - Consultants & Health Plans, you are the engine behind Rula’s B2B growth. You’ll build high-trust partnerships across top benefit consultants and health plan sales teams to fuel our Middle Market and National Accounts pipeline. Leading discussions end-to-end, you will navigate self-funded and fully insured dynamics to challenge status-quo thinking and position Rula as the premier behavioral health solution.

We’re seeking a high-energy, consultative seller with a background in healthcare sales and high-growth digital mental health. You excel at translating complex value propositions, from quick elevator pitches to deep dives on claims economics, backed by strong CRM discipline and a West Coast presence (or deep regional network). Through strategic prospecting and up to 20% travel, you will transform ecosystem relationships into high-value employer opportunities.

Required Qualifications

10+ years in healthcare (carrier or consulting firm) with 7+ years in a client-facing sales or account management role. (e.g. Aon, WTW, Mercer, Brown & Brown, Gallagher, Alliant, USI) or medical carrier (e.g. Aetna, Anthem, Cigna, United, Blues)
Proven ability to engage and build high-trust partnerships within the consultant and healthplan community. Experience owning or co-owning consultant and healthplan relationships and influencing employer opportunities through those channels.
Skilled in multichannel prospecting and lead discovery, with a focus on identifying pain points and creating business urgency.
Deep understanding with self-funded vs. fully insured plan structures and how consultants and health plan sales advise employer clients
Ability to immediately lead client-facing conversations end-to-end, including discovery, positioning, and follow-up strategy

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

1+ years experience in a high-growth start up in the mental health space (e.g. Spring, Lyra, Modern Health, Headway, Alma) who is a direct competitor of Rula
Located or has primary relationships on the West Coast; comfortable with traveling up to 20%
Ability to deliver tailored pitches and navigate complex objections to secure clear commitments and next steps
Strong organizational skills with a "zero-error" approach to CRM hygiene and structured pipeline management

We're serious about your well-being! As part of our team, full-time employees receive:

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Supporting your mental and physical health
Quarterly department stipend: Fun team-building activities or in-person gatherings
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend

Our team

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.