Senior Associate, Paid Media Strategy, DIG, Ruder Finn

Ruder Finn is seeking a motivated and detail-oriented Senior Associate, Paid Media Strategy to join our growing Digital (DIG) practice. In this role, you will support the planning, setup, and execution of paid social & paid search campaigns across a range of performance-driven client programs, working across healthcare and consumer brands. 

You’ll play a hands-on role in campaign execution, performance monitoring, and reporting, while gaining exposure to broader paid media strategy and cross-channel collaboration. This is an ideal opportunity for someone early in their career who is eager to deepen their expertise in paid social, paid search, analytics, and digital strategy in a fast-paced agency environment. 

Key Responsibilities  

Paid Social: 

• Support the set up and launch of paid social campaigns across platforms such as Meta (required), with exposure to other platforms such as LinkedIn, TikTok, YouTube, and more  

• Monitor daily campaign performance and flag trends, insights, and optimization opportunities to internal teams 

• Support testing initiatives (new campaign types, audience strategies, etc.) to improve overall performance  

• Support building UTM tracking links for integrated campaigns  

Paid Search & Google Ads 

• Support the set up and launch of paid search campaigns, and YouTube/Demand Gen when relevant, assisting with pre launch activities such as keyword research, ad copy, audience targeting, and campaign structure 

• Monitor campaign performance and search query reports, flagging trends, insights and optimization opportunities with a focus on driving measurable business outcomes 

• Manage pacing and budgets to ensure campaigns deliver efficiently against monthly, quarterly, and annual investment targets. 

  
Data & Analytics: 

• Compile and analyze campaign performance data for reporting, using platform analytics and Google Analytics (GA4) 

• Support reporting deliverables, data pulls, and reporting insights  

• Maintains awareness of industry trends and impact to client & assigned accounts 

• Assist in conducting competitive and category-specific research 

Strategy & Collaboration: 

• Contribute to campaign planning discussions  

• Collaborate with cross-functional teams/team members to support integrated campaign execution  

• Participate in client meetings and internal status calls, with opportunities to grow client-facing skills  

Qualifications  

• 1-2 years of experience in paid social & paid search 

• Hands-on experience with Meta Ads Manager required, familiarity with other social ad managers a plus  

• Working knowledge of GA4 and UTMs a plus 

• Strong analytical mindset with proficiency in Microsoft Excel 

• Proficient in Microsoft Office Suite (PowerPoint, Word, Outlook) 

• Comfortable managing multiple tasks across accounts in fast-paced environment 

• Curious and eager to learn with strong problem-solving skills  

• Great energy, and curiosity to do and learn new things to support agency growth and offerings 

• Detail-oriented, organized, and dedicated 

• Bachelor's degree in marketing, digital/integrated marketing, advertising or related field  

Benefits & More   

• You will receive a competitive base salary and bonus opportunity   

• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.   

• Monthly allowance for cell phone, office equipment, etc.   

• Generous PTO policy with paid maternity/paternity leave   

• Professional learning and development opportunities   

• Workplace flexibility   

• On-site and off-site social gatherings  

The anticipated salary range for this position, at the time of posting, is $55,000 - $68,000. The salary of the applicant selected for this role will be based on a variety of factors, including but not limited to, education, internal equity, geography, relevant years of experience, certifications, skills, abilities of the selected applicant, and other job-related qualifications. In addition, a range of medical, dental, vision, disability, 401(k) matching, paid time off, and/or other benefits also are available by the company.  

Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics. Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.