Sr. Media Buyer/Planner
At a glance
Senior Paid Media role at rr46. Kansas City · full-time · no salary stated · we estimate $93,750–$130,000 across the United States.
rr46 has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Turn client goals, audience findings, timing and budgets into coordinated plans across offline and online media
- Study agricultural audiences’ buying patterns and media habits to choose channels, partners and formats
- Negotiate rates and placements, then oversee bookings, schedules and deadlines for accurate campaign delivery
- Review delivery, costs and results; adjust budgets or placements and work with analytics on useful recommendations
- Present plans and results, keep buying records current, and guide junior teammates through planning and campaign work
What you bring
- At least five years of growing responsibility in media planning and buying, ideally at an agency
- A degree in marketing, advertising, media or a related area, or an equivalent education and experience combination
- You can independently shape integrated plans, negotiate purchases and oversee campaigns and budgets
- You understand traditional and digital media, can interpret audience and campaign data, and are proficient with Excel
Who this fits
This senior role suits someone ready to lead planning and buying while coaching junior colleagues. You’ll collaborate with account management, creative, PR and content, and analytics teams, and explain recommendations to clients and colleagues. Agricultural or rural audience experience is an advantage.
From the employer
As the Sr Media Buyer/Planner, you will lead the development, negotiation and execution of integrated traditional and digital media plans for assigned AdFarm clients. You will translate client objectives and audience insights into strategic media recommendations, secure strong value through media buying, and manage campaign delivery and performance. Bringing agricultural audience knowledge, media partner relationships and analytical thinking, you will help ensure our clients’ investments reach the right people and deliver measurable results.
Accountabilities Include:
- Team Mentorship
- Strategic Media Planning
- Media Buying & Partner Relationships
- Campaign Execution & Scheduling
- Budget Management & Performance
You’ll have success here if you value clear processes and feel qualified to do the following things:
- Develop integrated traditional and digital media plans that connect client business objectives, audience insights, channel selection, timing and budgets.
- Research target audiences, including their purchasing behaviors and media habits, to identify effective opportunities to reach agricultural audiences.
- Evaluate media channels, partners, technologies and formats, recommending approaches that strengthen reach, engagement and campaign results.
- Negotiate media rates, placements, added value and terms with partners to secure effective buys within approved strategies and budgets.
- Manage media bookings, insertion orders, schedules and material deadlines, coordinating with partners and internal teams to ensure accurate, timely delivery.
- Monitor campaign delivery, spending and performance; recommend optimizations, budget adjustments and makegoods when placements do not deliver as agreed.
- Partner with Marketing Analytics to establish measurement requirements, confirm tracking is in place and translate campaign results into actionable recommendations.
- Maintain accurate media budgets and buying records, supporting forecasting, invoice reconciliation and the resolution of billing discrepancies.
- Build strong media partner relationships and maintain current knowledge of audience data, circulation, reach, inventory and emerging opportunities.
- Collaborate with Account Management, Creative, PR & Content and other disciplines to align media recommendations with the broader client strategy.
- Prepare and present media plans, buying recommendations and performance reports, clearly explaining the rationale, trade-offs and expected outcomes.
- Mentor junior team members through guidance, feedback and knowledge sharing that strengthens planning, buying and execution.
- Contribute media expertise to presentations, pitches, proposals and RFPs as needed.
- Demonstrate AdFarm’s values in all professional activities and contribute to special projects as required.
We train our team to help them succeed, and everyone on our team helps with our success. In this role, you’ll need to come to the table with the following skills and qualifications:
- Bachelor’s degree in Marketing, Advertising, Media or a related field, or an equivalent combination of education and relevant experience.
- 5+ years of progressive media planning and buying experience, preferably within an agency.
- Demonstrated experience independently developing integrated media plans, negotiating buys and managing campaigns and budgets.
- Strong working knowledge of traditional and digital media, including channel selection, audience targeting, buying approaches and performance measurement.
- Experience with agricultural or rural audiences is an asset.
- Strong analytical skills, with the ability to turn audience research and campaign data into clear recommendations.
- Proficiency in Microsoft Office, particularly Excel, and familiarity with media research, planning, buying and reporting tools.
- Relevant platform certifications, such as Google Ads, are an asset.
- Strong negotiation, relationship-building and presentation skills, with confidence explaining recommendations to clients and colleagues.
- Excellent organization and attention to detail, with the ability to manage multiple campaigns, budgets and deadlines.
- A collaborative, self-motivated approach, sound judgment and a willingness to mentor others.
- Adaptability, a positive attitude and a sense of humor in a fast-paced agency environment.
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