Marketing Partner - Molecular & Infectious Disease

Roche Open · verified Sep 10, 2026

Petaling Jaya Full-time Mid-level General Marketing

Mid-level General Marketing role at Roche. Petaling Jaya · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Analyze market shifts and build positioning, branding, messaging, pricing, and rollout plans for the laboratory portfolio
Create yearly marketing plans, then deliver campaigns, promotions, exhibitions, and digital initiatives
Manage instrument and reagent portfolios, including inventory, lifecycle, quality issues, and implementation
Develop KOL relationships and partnerships with vendors and medical associations while equipping field teams
Offer technical guidance on complex evaluations and turn market and competitor findings into internal opportunities

What you bring

More than four years in marketing, product management, or commercial strategy across IVD, clinical diagnostics, or life sciences
Strong molecular diagnostics expertise, including PCR or NGS; microbiology and tissue diagnostics are preferred
Confident communication and presentation skills for clinicians, pathologists, and executive leaders
Experience managing complex projects, cross-functional work, market analysis, ROI, pricing, and competitive intelligence
A bachelor’s or master’s degree in health, biomedical, science, business, or marketing, or equivalent experience

Who this fits

You’ll suit this role if you bring strategic marketing judgment, an entrepreneurial approach, strong partnering skills, and a commitment to improving patient care. The position is based in Petaling Jaya, Malaysia. You’ll work with clinicians, pathologists, executive leaders, field teams, vendors, and medical associations.

From the employer

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Marketing Partner Role PurposeAs the Marketing Partner, you are the strategic commercial force driving our Molecular and Infectious Diagnostics portfolio. You will be required to have deep understanding and experience with In-Vitro Diagnostics Solutions and technology trends in the Healthcare industry. Heavily focused on strategic products marketing and identifying qualified opportunities for Roche Diagnostics product lines. Work closely with cross functional team to identify market opportunities, drive sales, and maintain relationships in key accounts.Core Responsibilities Laboratory Marketing

Analyses the evolving market environment, develops the strategy such as customer segmentations, positioning, branding, messaging, PR/communications, pricing strategy and ensures effective rollout of strategy to the marketplace.
Assist in the development of a yearly Marketing Plan which outlines marketing strategies and initiatives for the products responsible.
Laboratory KOL management and development.
Strategic partnership with 3rd party vendors and medical associations.

Product Management

Portfolio Management including inventory and product lifecycle management of instrument and reagents.
Support in product quality issues and implementation.
Support in the planning and execution of marketing activities, i.e., Product campaigns/promotions, Exhibition booth, Digital marketing initiatives, etc.
Product Training and development of selling aids and value stories.
Provide 2nd line technical support for complex evaluations and projects.
Support field force with Customer presentation/CMEs, Market intelligence, Formulation of sales arguments, Product information updates.

Market Access & Intelligence

Track market trends and competitor movements to deliver actionable insights internally, drive cross-Business Area opportunities, and secure sustainable market position.
Any other tasks or projects as assigned from time to time.

Who You Are
You are an agile, strategic marketer with strong entrepreneurial drive, outstanding partnering skills, and a genuine commitment to elevating patient care.

Requirements & Qualifications

Experience: More than 4 years of progressive experience in marketing, product management, or commercial strategy within In-Vitro Diagnostics (IVD), Clinical Diagnostics, or Life Sciences.
Domain Focus: Expertise in Molecular Diagnostics (e.g., PCR, NGS) is essential; familiarity with Microbiology and Tissue Diagnostics is strongly preferred.
Communication & Presentation: Exceptional verbal, written, and presentation skills—capable of engaging clinicians, pathologists, and executive leadership with confidence.
Execution & Project Management: Track record of driving complex, high-pressure projects with ambitious milestones, supported by strong cross-functional collaboration and strategic problem-solving.
Strategic & Analytical Mindset: Demonstrated success in market analysis, campaign ROI tracking, pricing strategy, and competitive intelligence gathering.
Education: Bachelors or Masters in Health/Biomedical/Science/Business/Marketing or equivalent experience

Apply today to join Roche Diagnostics Malaysia and make a lasting impact!

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.