Lifecycle Marketing Consultant

Right Side Up Open · verified Aug 22, 2026

Remote Austin Mid-level Email Marketing

Mid-level Email Marketing role at Right Side Up. Remote, United States · no salary stated · we estimate $69,000–$94,000.

Estimated pay

Right Side Up has not published a salary for this role. The figure below is our estimate, not theirs.

$69,000 – $94,000

What the middle half of mid-level email marketing roles in Austin paid, among postings that did state a salary.

Worked out from 10 postings that stated pay, median $80,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll plan lifecycle activity from acquisition through reactivation to improve engagement, retention, and revenue
You'll build and refine email, SMS, and in-app messaging with automated journeys, triggers, and audience segments
You'll evaluate campaign and revenue results, then turn findings into tests and practical recommendations
You'll coordinate with product, growth, and data teams while managing calendars, testing plans, and tracking quality

What you bring

You have strong lifecycle, CRM, or retention marketing experience in B2C, B2B, or D2C settings
You have scaled programs across several channels using email service providers or marketing automation tools
You use segmentation, personalization, automation, and performance analysis to guide improvements
You communicate well and can adapt across different industries, products, and customer journeys

Who this fits

This suits a freelance marketer who can balance strategic planning with hands-on execution for varied clients. The opportunity is within Right Side Up's talent collective, rather than an internal full-time position or a currently open client role. Contract work typically spans 10-40 hours per week.

From the employer

About Right Side Up Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client. Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. Our 250+ clients include notable brands such as Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About The Role

We’re seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design and execute lifecycle strategies that drive engagement, retention, and revenue across the customer journey.

Projects may include building lifecycle programs from the ground up, optimizing existing email and CRM strategies, or scaling cross-channel customer engagement efforts. Contract engagements typically range from 10–40 hours per week.

Responsibilities

Develop and execute lifecycle marketing strategies across the full customer journey (acquisition, onboarding, engagement, retention, reactivation)
Build and optimize email, SMS, and in-app messaging programs
Design and implement automated journeys, triggers, and segmentation strategies
Collaborate with product, growth, and data teams to align on lifecycle goals and initiatives
Analyze campaign performance and continuously optimize based on engagement and revenue metrics
Create and manage campaign calendars and testing roadmaps
Ensure data integrity and proper tracking across lifecycle channels
Translate insights into actionable recommendations to improve customer lifetime value

Requirements

Strong experience in lifecycle marketing, CRM, or retention marketing across either B2C, B2B, or D2C
Experience building and scaling lifecycle programs across multiple channels
Familiarity with email service providers and marketing automation tools (e.g., Customer.io, Braze, Klaviyo, HubSpot, Marketo, Iterable, SendGrid, or similar)
Experience with segmentation, personalization, and automation best practices
Ability to analyze performance data and translate insights into action
Strong collaboration and communication skills
Comfort working across different industries, products, and customer journeys

Nice to Have

Experience with SMS or push notification channels
Familiarity with data tools (e.g., SQL, Segment, Amplitude, Mixpanel)
Experience in high-growth startup environments
Experience supporting both strategic planning and hands-on execution