GEO Consultant - eCommerce

Right Side Up Open · verified Aug 22, 2026

Remote Austin Mid-level Ecommerce Marketing

Mid-level Ecommerce Marketing role at Right Side Up. Remote, United States.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and run GEO plans for ecommerce, improving product discovery, brand authority, and purchase influence in AI environments
Guide clients through AI-shaped buyer journeys, including considered and subscription purchases
Refine product, category, and brand materials so generative systems can surface and recommend them
Review sites and content assets for AI readiness, including structured data, feeds, FAQs, reviews, and knowledge assets
Work with SEO, growth, content, analytics, and engineering teams, then use AI outputs and referral data to improve results

What you bring

Bring at least five years in SEO, ecommerce growth, content strategy, or AI marketing optimization
Have direct ecommerce experience, especially with DTC, subscription, or marketplace businesses
Understand how large language models gather, combine, and present product and brand information
Know how to improve ecommerce content and data, including product pages, collections, reviews, FAQs, feeds, and structured data
Connect GEO work to traffic quality, conversion, and assisted revenue while explaining complex AI topics clearly

Who this fits

You’ll fit this role if you can advise ecommerce teams on AI-mediated discovery while also executing content, data, and measurement work. The engagement is contract-based, remote, and listed in Austin, with workload varying by client need. This posting is for Right Side Up’s talent collective rather than an internal full-time position or a current client opening.

From the employer

About Right Side Up Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client. Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. Our 250+ clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, and Calm. About The Role We are seeking experienced Generative Engine Optimization (GEO) Consultants with deep exposure to ecommerce to help brands adapt to AI-driven discovery, recommendations, and decision-making. In this role, you will advise and execute against strategies that influence how products and brands are surfaced, represented, and recommended across generative AI platforms such as ChatGPT, Gemini, Perplexity, and Claude. You will partner closely with ecommerce, growth, and technical teams to reorient visibility strategies for a world where the buyer funnel is collapsing and purchase decisions are increasingly shaped by AI-mediated discovery and agentic workflows. Engagements are contract-based and typically range from 10–40 hours per week, depending on client needs.

Responsibilities

Develop and execute GEO strategies tailored to ecommerce business models, with a focus on product discovery, brand authority, and conversion influence within generative AI environments
Advise clients on how AI-driven discovery and recommendations impact the ecommerce buyer journey, including high-consideration and subscription-based purchases
Optimize product, category, and brand content to improve inclusion and positioning within AI-generated answers and recommendations
Audit ecommerce websites and content ecosystems for generative readiness, including structured data, product feeds, FAQs, reviews, and knowledge assets
Partner with SEO, growth, content, analytics, and engineering teams to ensure GEO efforts align with broader acquisition and revenue goals
Analyze AI-generated outputs, referral signals, and downstream performance to identify opportunities for optimization and experimentation
Stay ahead of emerging trends in generative search, agentic ecommerce, semantic retrieval, and AI-influenced purchasing behavior

Requirements

5+ years of experience in SEO, ecommerce growth, content strategy, or AI-driven marketing optimization
Direct experience working with ecommerce businesses; DTC, subscription, or marketplace models are strongly preferred
Strong understanding of how large language models and generative systems source, synthesize, and surface product and brand information
Experience optimizing ecommerce content and data (e.g., product detail pages, collections, reviews, FAQs) for discoverability and influence
Familiarity with structured data (schema.org), product feeds, and modern content architectures
Experience collaborating with affiliate, syndication, digital PR, Reddit, and social teams to shape off-site brand and product signals, ensuring these channels support ecommerce growth and AI-driven discovery and recommendation systems
Experience with Shopify or other major ecommerce platforms is a strong plus
Analytical mindset with the ability to connect GEO initiatives to business outcomes such as traffic quality, conversion, and assisted revenue
Clear communicator who can translate complex AI concepts into practical guidance for non-technical stakeholders

Why Right Side Up

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