Retention Strategist - DTC eCommerce (US-Based, Remote) Full-Time

Right Hook Digital Open · verified Aug 15, 2026

Remote US Full-time Mid-level Ecommerce Marketing

Mid-level Ecommerce Marketing role at Right Hook Digital. Remote, United States · full-time · $75,000–$95,000 base.

SalaryStated by Right Hook Digital

$75,000 – $95,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own lifecycle plans across several DTC brands, covering flows, campaigns, segmentation, SMS, and account health
Use account data to rank revenue opportunities and build focused growth roadmaps
Brief and guide the email specialist and designer so work moves forward without constant hands-on oversight
Lead client reporting, strategy presentations, and candid conversations when results decline
Connect retention work to LTV, repeat purchase rate, CAC payback, and contribution margin while coordinating with paid social and Google teams

What you bring

At least two years of hands-on Klaviyo work across DTC accounts, including flows, campaigns, segmentation, and deliverability
A record of producing measurable retention improvements for real brands
Commercial judgment that connects lifecycle work to revenue and profit
Client relationship ownership, pod direction, project management, and strong written and verbal communication
A submitted two-minute introduction video

Who this fits

You’ll fit this role if you treat retention as a revenue and profit discipline, can lead clients through performance issues, and prefer strategy over hands-on execution. The position is full-time and remote within the United States. A two-minute intro video is required for consideration.

From the employer

Right Hook Digital is the US and Australia's premier DTC eCommerce growth agency and a Premium Google and Meta Marketing Partner. We work with elite brands across North America and Australia, running paid social, Google, and retention strategies that move the needle on real business outcomes.

Since launching, we've grown to a global team of 60+ and built a reputation that's earned us recognition along the way:

Anthill's Top 100 Coolest Companies
AFR 100 Fast Starters (Australian Financial Review)
Top 100 Young Entrepreneurs of the Year — Australia
Finalists, Brisbane Young Entrepreneur of the Year Awards

We've partnered with brands like Alpha Lion, July Luggage, Geedup, Mister Zimi, Silly George, and many more; and we're not slowing down.

We're scaling our US retention team and looking for someone who's serious about lifecycle marketing as a growth discipline. If you think retention is just sending emails, this probably isn't the role for you. If you see it as profit engineering, keep reading.

The Role

As a Retention Strategist, you own the lifecycle strategy for a portfolio of 6-8 DTC brands. You're not just sending campaigns -you're diagnosing account health, identifying revenue opportunities, building the roadmap, and holding the client relationship.

You'll have a dedicated pod supporting you: an email specialist who handles Klaviyo execution and a visual creator who brings your briefs to life. Your job is to think clearly, prioritize ruthlessly, and drive meaningful growth for your brands.

What You'll Be Doing

Own the retention strategy across your client portfolio - flows, campaigns, segmentation, SMS, and lifecycle health
Use data to identify the highest-leverage opportunities in each account and build a clear plan to capture them
Brief and direct your pod (email specialist + designer) so execution runs without you being in the weeds
Lead client relationships - monthly reporting, strategy presentations, and hard conversations when performance dips
Think beyond in-platform metrics - connect your work to LTV, repeat purchase rate, CAC payback, and contribution margin
Collaborate cross-functionally with paid social and Google pods on multi-channel clients
Stay ahead of platform changes, emerging tools, and what's working across the DTC retention space

Requirements

2+ years of hands-on Klaviyo experience managing DTC eCommerce accounts - flows, campaigns, segmentation, and deliverability
Proven track record of driving measurable retention results for real brands - you speak in outcomes, not activities
Strong commercial instinct - you think in revenue and profit, not just open rates and click-throughs
Client-facing experience - you're comfortable owning the relationship, presenting strategy, and navigating difficult conversations
Experience managing or directing a small team or pod
Strong project management skills - you stay ahead of deadlines and don't wait to be chased
Excellent written and verbal communication skills
SMS experience via Klaviyo or Postscript is a strong plus
Familiarity with analytics tools beyond Klaviyo - Hiro Analytics, Triple Whale, or similar is a bonus
A 2-minute intro video is required to be considered - applications without one will not be reviewed

Benefits

Base salary $75,000–$95,000 depending on experience
A dedicated execution pod so you can stay focused on strategy
Access to industry-leading tools including Klaviyo, Hiro Analytics, Maverick, Alia, and PostPilot
Monthly training and account reviews with top DTC marketers and retention practitioners
Real upward mobility - we promote from within and are actively building this department
Work across a diverse portfolio of established DTC brands in fashion, health & fitness, jewelry, beauty, and more
A tight-knit team of eCommerce marketers and entrepreneurs - many of whom have owned, run, and exited their own ventures
A culture built on Kaizen, openness and candor, and genuine client-first thinking