Head of Social Media at Retail Insights

Retail Insights Open · verified Aug 22, 2026

Copenhagen Director Social Media

Leadership Social Media role at Retail Insights. Copenhagen.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run newsletter, product-update, and promotion email work from copy through optimisation
You'll grow LinkedIn, test formats, extend content to YouTube, and launch Twitter
You'll shape the visual identity across marketing channels while improving website SEO and UX
You'll track channel performance, manage PPC campaigns, and work toward KPIs
You'll coordinate with departments to find shareable content and report brand progress

What you bring

You have marketing experience and take responsibility from start to finish
You communicate clearly in speech and writing and enjoy building relationships
You organize, structure, and prioritize your workload effectively
You bring urgency, curiosity about people, and a strong drive to excel

Who this fits

This role suits someone who wants broad ownership of content in a fast-moving company and can work closely with the CEO and founder. You'll work from the Copenhagen headquarters Monday through Friday, with no remote option. The start date is flexible, and the role includes travel to conferences overseas.

From the employer

Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated and extremely driven people? And are you curious or passionate about people? If so, you might be our next Head of Social Media.

About us

Retail Insights is Northern Europe’s leading retail forum. We are strengthening the retail ecosystem by building a platform for insights, inspiration, and networking, connecting more than 3,000 leaders yearly from more than 15 countries.

Retail Insights is part of United Media (https://www.united-media.com/) which focuses on building large scale industry media and conferences products in sectors such as insurance, HR, private equity, retail, etc. As of today, we have organically launched 8 media companies and acquired one.

What we offer you

As our Head of Social Media you get the unique opportunity to take ownership of our content. You’ll be working in-person in our HQ in Copenhagen where you will constantly be pushed out of your comfort zone. To ensure a never ending growth curve, we provide you with:

Opportunity of having a real impact - You’ll be getting operational experience in a start-up where both your work and the results are highly tangible and matter to the business.
Inspiration and guidance - A chance to work closely with our high performing team as well as with the CEO and founder of our company.
Unlimited growth potential in our company - we strongly believe in and have a track record of promoting internally.
Travel opportunity: You would be joining our conferences overseas.
Invaluable transferable skills - boost your interpersonal, research, organisation, outreach and project management skills through experience and training.

Your Responsibilities

Responsibilities in this job will vary however, they will be mostly centred around:

Email marketing: Manage copywriting, graphics, strategy and optimisation for our newsletter, product updates and exclusive promotions.
Social media growth management: Manage and grow our LinkedIn - our largest channel to interact with our audience - and frequently test new content formats. We would also like you to help us leverage our content on YouTube and launch our Twitter.
Graphic design: You will be responsible for our visual identity across all of our marketing channels. We will make sure you’re equipped to do this in the best way possible.
Website: Design, SEO activities, UX optimisation. Work with us on improving and launching new formats that reflect our brand identity.
Analytics: To continuously measure and improve our performance metrics across channels. You will be working towards challenging targets and KPIs.
Paid advertising and PPC campaign management.
Synergy: To collaborate with the other departments to identify content worth sharing with our audience, and also to inform them of our brands’ progress.

What we expect from you

We are looking for candidates who:

Have a relentless drive and desire to be the very best at what they do;
Have work experience in the marketing field;
Possess and unparalleled work ethic with a high sense of urgency;
Take ownership of everything they do, are proactive and follow through on commitments;
Are curious about people and love to speak, build and nurture relations;
Are an excellent communicator (especially) verbally and in writing;
Are well-organised and display the ability to structure and prioritise their work.

Startdate

Flexible

Monday - Friday we work from our office and do not offer remote work.