Senior Marketing Manager
At a glance
Senior General Marketing role at Rentokil Initial. Milton · full-time · CA$120,000–CA$130,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set annual and longer-term marketing plans, customer personas and go-to-market approaches around growth goals
- Build digital leads through SEM, GBP, LSA and SEO/AIO, improving lead quality, response speed and return
- Direct residential and commercial media spend, tracking acquisition costs and campaign returns
- Hold agencies to performance goals, and work with North American marketing and central teams on shared resources
- Review funnel and branch performance, improve the martech stack, and present investment cases to executives and the board
What you bring
- At least eight years in progressively responsible marketing roles, with demonstrated growth and lead-generation results
- You can combine hands-on execution with strategy, while managing agencies, performance media and digital lead flows
- You have worked across B2B and B2C, including acquisition, retention and sales enablement
- You can assess CRM, automation and analytics systems with IT, and use BI tools such as Tableau, Power BI or another listed tool
Who this fits
This suits a senior, hands-on marketer comfortable shaping commercial strategy and managing one direct report alongside external agencies. The role is based in Milton, with three office days each week. You must already be authorized to work in Canada; French and Canadian market experience, including Quebec, are preferred.
From the employer
Senior Marketing Manager
Rentokil Terminix is the world's largest pest control company, offering the broadest, most advanced range of pest control solutions and services in the industry. Rentokil Terminix has earned a reputation in Canada for full service pest solutions delivered through cutting edge technology and uncompromising quality. We support our self-motivated team’s professional development and personal goals with an environment that provides ongoing training, financial incentives for excellence, and additional rewards for growing the volume of Rentokil Terminix business. We pride ourselves on being a trusted partner to many of the world's leading brands across industries as diverse as manufacturing, distribution, retail, food service, and hospitality.
The Senior Marketing Manager, Canada, owns the full marketing strategy and execution for Rentokil Terminix. This is a hands-on leadership role for an ambitious, data-driven marketer who thrives on accountability and impact. Sitting on the Canada leadership team as a strategic partner to the President of Canada Pest, this leader will drive lead generation, brand strategy, and commercial marketing performance across residential and commercial business lines. They will manage a team of 1 direct report, direct external agency partners, and leverage North America Marketing department and centralized support resources to deliver against ambitious growth targets.
The successful candidate will be building a 5-year strategic plan, optimising a paid media campaign, interrogating a BI dashboard, and presenting a board-level investment case. As the Canadian business scales, this will be an exceptional opportunity for a marketing leader ready to grow with a business they help build.
Duties and Responsibilities
- Lead the creation, execution, and refinement of annual and long-range marketing plans, customer personas, and go-to-market strategies aligned with growth goals.
- Identify and capture growth opportunities across geographies, segments, and channels to drive commercial performance.
- Serve on the Canada Pest leadership team to shape commercial strategy and influence decision-making.
- Direct digital lead generation (SEM, GBP, LSA, SEO/AIO) to boost lead quality, speed-to-lead, and ROI across digital touchpoints.
- Manage and optimize media budgets across residential and commercial channels to meet ROI and acquisition cost targets.
- Manage external agency contracts and performance, holding partners accountable to KPI and ROI targets.
- Collaborate with NA Marketing POD specialists and central teams (Creative, PR, Product, M&I) to leverage scaled assets and best practices.
- Maintain performance reporting frameworks, funnel analysis, and process maps to track campaign efficacy, lead conversion, and branch penetration.
- Partner with IT and marketing ops to optimize the Canadian martech stack, including CRM, automation, and analytics platforms.
- Present marketing reviews, investment cases, and strategic recommendations to executive and board stakeholders.
- Drive continuous improvement across marketing processes, campaigns, and GTM effectiveness.
Requirements
- 8+ years in progressive marketing, with proven growth, lead generation, and commercial success
- Hands-on leader skilled in strategy and execution without heavy team support
- Proven manager of external agencies, multi-channel performance media, and digital lead flows
- Background in B2B/B2C, acquisition, retention, and sales enablement
- Ability to lead, develop, and scale a small marketing team
- Experienced in evaluating and improving martech stacks (CRM, automation, analytics) with IT
- English/French bilingualism strongly preferred
- Canadian market experience, including Quebec, preferred
- Proficient in BI and analytics tools (Tableau, Power BI, Google Analytics, HubSpot) to derive insights and drive decisions
- Deep knowledge of SEM, SEO/AIO, LSA, GBP, and marketing automation
- Strong track record leading change and continuous improvement
- Credible C-suite and board presenter who can influence key stakeholders
- Strong organizational skills to manage complex projects and agency partners under tight deadlines
Benefits
Number of vacancies: 1
This is a Hybrid position, working 3 days/week at our Milton office.
The job advertisement is a new role for the company.
Salary Range: $120k to $130k plus benefits, 3.5% RRSP matching and bonuses
Applicants must be currently authorized to work in Canada. Please note that Rentokil Terminix does not provide Labour Market Impact Assessment (LMIA) sponsorship, work permit support, permanent residency support, or assistance with work permit renewals
AI technology may be used in selecting candidates for interviews.
Rentokil-Terminix is an equal opportunity employer and encourages women, Aboriginal people, persons with disabilities and members of visible minorities to apply for positions. Rentokil-Terminix is committed to provide accommodations to applicants with disabilities throughout the recruitment process in accordance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Please inform us if you require accommodation during any stage of the recruitment process.
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