Senior Staff Product Marketing Specialist
Senior Product Marketing role at Renesas Electronics. San Diego · full-time · $167,000–$205,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan release timing and channel marketing with product groups, the solutions team, and sales
- Visit distributor offices and run customer workshops on new solutions and NPIs
- Build early customer relationships and uncover industrial solution and product opportunities
- Position application-focused solutions and advance initiatives across business groups
- Connect BD, sales, FAEs, marketing, and business units while sharing market insight
What you bring
- Bring at least eight years in business development, marketing, or technical sales
- Know the industrial market, especially building automation, industrial automation, or energy
- Follow up on leads and develop relationships with field customers and partners
- Apply strategic, analytical, and communication skills in a matrixed environment
- Hold a bachelor’s degree in engineering, business, or a related field
Who this fits
This role suits someone with industrial market depth who can lead distributor engagement and translate customer needs into application opportunities. You must be based in the San Diego area; the listing describes the position as remote, while the role details identify it as onsite.
From the employer
Renesas is an embedded semiconductor solution provider driven by its Purpose 'To Make Our Lives Easier.' As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.
Channel Marketing – Industrial Solutions is responsible for driving Channel engagements for our Solutions and New Product releases. In this position, you will focus on Channel meetings, Mass Market customers and driving application-level business opportunities through early customer engagement. Focus will be on the Industrial market, including applications in Building and Industrial Automation. This can include door locks, building security, HVAC and other technologies enabling next-generation technologies. The role will be the regional lead for ensuring our local distributor partners have a share of mind of our NPIs and Solutions. You will work with Sales, Product Group partners and the Solutions Team to formulate a plan for engagement with all local Distributor Partners.
Responsibilities
- Channel Engagement Planning
- Work with Product Groups and the Solutions Team to plan the release schedule
- Building a marketing plan around the release schedule
- Work with Sales on Engagement Plan
- Customer Engagement & Opportunity Development
- Present at Distributor offices
- Hold Workshops with Distributors and Customers on new Solutions and NPI’s
- Support team in building relationships with key accounts and ecosystem partners (internal and external)
- Guide the identification of solution-level and product-level opportunities and differentiation across key industrial segments
- Solution Enablement & Evangelism
- Direct the promotion and positioning of relevant application-focused solutions.
- Champion cross-business solution initiatives at a strategic level
- Cross-Functional Collaboration
- Facilitate collaboration between the BD team, field sales, FAEs, marketing, and business units
- Represent the regional voice in corporate planning and solution development
- Feed market intelligence back into business units
- 8+ years of experience in business development, marketing or technical sales
- This is a remote role based in the San Diego area; candidates must be locally based to be considered
- Deep understanding of the Industrial market, with experience in Building Automation, Industrial Automation, or Energy sectors
- Proven ability to follow up on leads and develop relationships in the field
- Strong strategic thinking, analytical, and communication skills
- Ability to work effectively in a matrixed, cross-functional environment
Education
- Bachelor’s Degree in Engineering, Business, or a related field
The expected annual pay range for this position is $166,000 - $208,000. This position is also eligible for bonus opportunities. Please note that final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.
Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.
At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.
We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.
Are you ready to join our team and shape the future with us?
Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.
Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.
Not this one either?
Claude or ChatGPT reads the other 26,819 for you.
Get better matches →